Your search returned 9 results.

1.
Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart.

by Bogart, Leo.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, IL : NTC, c1984 (printing,1986)Availability: Items available for loan: Call number: 659.1 Bog 1986 (1).

2.
Commercial culture : the media system and the public interest / Leo Bogart.

by Bogart,Leo.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, N.Y. : Oxford University Press, c1995Availability: Items available for loan: Call number: 338.4730223 Bo 1995 (1).

3.
Preserving the press : how daily newspapers mobilized to keep their readers / Leo Bogart.

by Bogart, Leo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Columbia University Press, c1991Availability: Items available for loan: Call number: 071.3 Bo 1991 (1).

4.
Press and public : who reads what, when, where, and why in American newspapers / Leo Bogart.

by Bogart, Leo.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hillsdale, N.J. : L. Erlbaum Associates, 1989Availability: Items available for loan: Call number: 071.3 Bo-2 1989 (1).

5.
Polls and the awareness of public opinion / Leo Bogart ; with a new introduction by the author.

by Bogart, Leo.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Brunswick [N.J.], U.S.A. : Transaction Books, 1985Availability: Items available for loan: Call number: 303.38 Bo 1985 (1).

6.
Commercial culture : the media system and the public interest / Leo Bogart, with a new preface by the author.

by Bogart, Leo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Brunswick, N.J. : Transaction Publishers, c2000Availability: Items available for loan: Call number: 302.230973 Bo3 2000 (1).

7.
American communication research : the remembered history / edited by Everette E. Dennis, Ellen Wartella.

by Dennis, Everette E | Wartella, Ellen | Lang, Kurt. The European roots | Carey, James W. The Chicago School and mass communication research | McGuire, William J. The Yale communication and attitude-change program in the 1950s | Katz, Elihu. Diffusion research at Columbia | Himmelweit, Hilde. Children and television | Peterson, Theodore. The press as a social institution | Beville, Hugh Malcolm. Fashioning audience ratings - from radio to cable | Sills, David L. Stanton, Lazarsfeld, and Merton-Pioneers in communication research | Bartos, Rene. A conversation with Frank Stanton | Schramm, Wilbur. The master teachers | Bogart, Leo. Research as an instrument of power | Cater, Douglass. Addressing public policy | Robinson, Gertrude J. Constructing a historiography for North American communication studies | Wartella, Ellen. The history reconsidered.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : Erlbaum, 1996Availability: Items available for loan: Call number: 302.2072073 Am 1996 (1).

8.
Media mergers / edited by Nancy J. Woodhull, Robert W. Snyder.

by Woodhull, Nancy J | Snyder, Robert W, 1955- | Gitlin, Todd. Not so fast | Rattner, Steven. A golden age of competition | Bogart, Leo. What does it all mean? | Auletta, Ken. Fourteen truisms for the communications revolution | Noam, Eli M. Media regulation - new rules for news times | Rogers, Madeline. Moguls past and present | Ghiglione, Loren. Two faces of Mickey Mouse | Hefner, Christie. Thinking outside the box | Lucius, Randall H. Concerns at the top | Sonnenfeld, Jeffrey A. Concerns at the top | Reene, Michael. Concerns at the top | Douglas, Susan. Mergers, word for word | Durham, T. R. Mergers, word for word | Schechter, Danny. Media summits | Roberts, Gene. Corporate journalism and community service | Wolzien, Tom. The big news - big business bargain | Maltby, Barbara. The homogenization of Hollywood | Adler, Lou. Off the air | Karp, Jonathan. Conglomerates - a good thing for books | Michalski, Jerry. Are your intentions honorable? | Vines, Stephen. A very hard market | Galik, Mihaly. Foreign capital is welcome here | Margolis, Mac. In the company of giants | Scott, Christina. What does it taste like? | Branscomb, Anne Wills. Megamedia moguls and multimedia madness.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Brunswick, N.J. : Transaction Publishers, c1998Availability: Items available for loan: Call number: 302.23 Me243 1998 (1).

9.
Media & democracy / edited by Everette E. Dennis & Robert W. Snyder.

by Dennis, Everette E | Snyder, Robert W, 1955- | Bogart, Leo. Media and democracy | McQuail, Denis. New roles for new times? | Boutros-Ghali, Boutros. Opinion-the new authority | Havel, Vaclav. A soul of the soul | Schudson, Michael. Creating public knowledge | Schell, Orville. Maoism vs. media in the marketplace | Ninan, Sevanti. Transforming television in India | Davidson, Joe. The price of African press freedom | MacKay, Maria Luisa. Magic realism in Latin America | Michnik, Adam. Samizdat goes public | Demszky, Gabor. Breaking censorship-making peace | Price, Monroe E. A tyranny of images | Hamilton, John Maxwell. Exporting American media | Krimsky, George A. Exporting American media | MacNeil, Robert. Regaining dignity | Mulroney, Brian. Images that injure | Navasky, Victor. Scoping out habermas | Merritt, Davis. Public journalism-defining a democratic art | Shriver, Donald W. Journalists and democratic memory | Maynard, Nancy Hicks. Diversity, democracy and niche markets | Gordon, Margaret T. Journalists-professionals in a market culture | Tucher, Andie. Scorned in era of triumphant democracy | Bischoff, Dan. Scorned in era of triumphant democracy | Grossman, Lawrence K. The electronic republic | Ivry, Sara B. Town hall on-line | Gordon, Andrew C. Journalism and the internet | Smillie, Dirk. Hyde park on television | Dornan, Christopher. Sounding the alarm.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Brunswick, N.J. : Transaction Publishers, c1998Other title: Media and democracy.Availability: Items available for loan: Call number: 302.23 Me2411 1998 (1).

 

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