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1.
消費者對服飾社群影響者忠誠度之研究 : 以信任、承諾為中介變數 / 蔡政家.

by 蔡政家.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 蔡政家 民112.01Dissertation note: 碩士論文--世新大學廣播電視電影學系媒體應用組碩士班 Other title: An investigation into the effects of apparel social media influencers on consumers’ loyalty: trust and commitment as mediators. | 以信任、承諾為中介變數.Availability: Items available for reference: Not for loanCall number: TH 008.897M 8476 (1). :

2.
網紅業配行銷對產品購買意圖之影響 : 以Youtuber阿翰為例 / 蘇凌誼

by 蘇凌誼.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 蘇凌誼 民109.07Dissertation note: 碩士論文--世新大學廣播電視電影學系媒體應用組碩士班 Other title: The influencer marketing on product purchase intention: a case of YouTuber Han.Availability: Items available for reference: Not for loanCall number: TH 008.897M 8863 (1). :

 

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