世新大學圖書館 catalog › Results of search for 'su:"Marketing."'

1.

Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear,Thomas C | Taylor,James R.

Edition: 4th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Language: English Publisher: New York : McGraw-Hill, c1991Availability: Items available for loan: Call number: 658.83 Ki 1993 (1).

2.

Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.

by Etzel, Michael J | Walker, Bruce J | Stanton, William J.

Edition: 12th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill, 2001Availability: Items available for loan: Call number: 658.8 Et 2001 (1).

3.

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden.

by Guiltinan, Joseph P | Paul, Gordon W | Madden, Thomas J.

Edition: 6th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1997Availability: No items available : Damaged (1).

4.

Cases in marketing management / Joseph P. Guiltinan, Gordon W. Paul.

by Guiltinan,Joseph P | Paul,Gordon W.

Edition: International edMaterial type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill, c1992Availability: Items available for loan: Call number: 658.8 Gu-2 1992 (1).

5.

Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear, Thomas C, 1943- | Taylor, James R. (James Ronald), 1938-.

Edition: 5th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1996Availability: Items available for loan: Call number: 658.83 Ki 1996 (1). Items available for reference: 已報銷Call number: 658.83 Ki 1996 c.2 (1).

6.

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

by Guiltinan, Joseph P | Paul, Gordon W.

Edition: 5th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1994Availability: Items available for loan: Call number: 658.8 Gu 1994 (1).

7.

Services marketing / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw Hill, c1996Availability: No items available : Damaged (1).

8.

Marketing challenges : cases & exercises / [edited by] Christopher H. Lovelock, Charles B. Weinberg.

by Lovelock, Christopher H | Weinberg, Charles B.

Edition: 3rd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1993Availability: Items available for loan: Call number: 658.8 Ma7427 1993 (1). Damaged (1).

9.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 5th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: No items available : Damaged (1).

10.

Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper.

by Bowersox, Donald J | Cooper, M. Bixby.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1992Availability: Items available for loan: Call number: 658.84 Bo 1992 (1).

11.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Eugene) | Belch, Michael A | Belch, George E. (George Eugene). Introduction to advertising and promotion.

Edition: 4th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Items available for loan: Call number: 659.1 Be4 1998 (1).

12.

No cover image available

Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 13th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: Call number: 658.8 Pe77 1999 (1).

13.

Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.

by Cravens, David W | Lamb, Charles W | Crittenden, Victoria Lynn.

Edition: 6th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, 1999Availability: Items available for loan: Call number: 658.802 Cr 1999 (1).

14.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Eugene) | Belch, Michael A.

Edition: 5th edMaterial type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Availability: No items available :

15.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Eugene) | Belch, Michael A.

Edition: 5th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for loan: Call number: 659.1 Be4 2001 (1). Items available for reference: 已報銷Call number: 659.1 Be4 2001 c.2 (2).

16.

Strategic marketing / David W. Cravens.

by Cravens, David W.

Edition: 6th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Call number: 658.8 Cr 2000 (1).

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