Your search returned 33 results.

1.
Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larréché.

by Walker, Orville C | Boyd, Harper W | Larréché, Jean-Claude.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Irwin, 1996Availability: Items available for loan: Call number: 658.802 Wa4 1996 (1). Damaged (1).

2.
Essentials of marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Burr Ridge, Ill. : Irwin, c1994Availability: Items available for loan: Call number: 658.8 Mc-2 1994 (1).

3.
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1984Availability: No items available : Damaged (1).

4.
Marketing / Eric N. Berkowitz ... [et al.].

by Berkowitz, Eric N.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill. : Irwin, c1997Availability: Items available for loan: Call number: 658.8 Ma7422 1997 (1).

5.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

by Engel, James F | Warshaw, Martin R | Kinnear, Thomas C, 1943-.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : Irwin, 1987Availability: No items available : Damaged (1).

6.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear.

by Engel,James F | Warshaw,Martin R | Kinnear,Thomas C.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Burr Ridge, IL : IRWIN, c1994Availability: Items available for loan: Call number: 658.82 En 1994 (1).

7.
Marketing management : a strategic approach / Harper W. Boyd Jr., Orville C. Walker Jr.

by Boyd, Harper W | Walker, Orville C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, IL : Irwin, c1990Availability: No items available : Damaged (1).

8.
Basic Marketing : a global-managerial approach / E.Jerome McCarthy, William D. Perreault.

by McCarthy,E.Jerome | Perreault,William D.

Edition: 12th edMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Chicago : Irwin, c1996Availability: Items available for loan: Call number: 858.8 Mc 1996 (1).

9.
Marketing / Eric N. Berkowitz ... [et al.].

by Berkowitz, Eric N.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Burr Ridge, Ill. : Irwin, c1994Availability: No items available : Damaged (2).

10.
Marketing : strategic foundations / Paul S. Busch, Michael J. Houston.

by Busch, Paul S | Houston, Michael J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1985Availability: No items available : Damaged (2).

11.
Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden adn Neil H. Firtle.

by Dillon,William R | Madden,Thomas J | Firtle,Neil H.

Edition: 3rd edMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Burr Ridge, Ill. : IRWIN, c1994Availability: Items available for loan: Call number: 658.83 Di-2 1994 (1). Items available for reference: 已報銷Call number: 658.83 Di-2 1994 c.2 (1).

12.
Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle.

by Dillon, William R | Madden, Thomas J | Firtle, Neil H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, IL ; Boston, MA : Irwin, c1993Availability: Items available for reference: 已報銷Call number: 658.83 Di 1993 c.2 (1). : Damaged (1).

13.
Cases in European marketing management / John A. Quelch, Kamran Kashani and Sandra Vandermerwe.

by Quelch,John A | Kashani,Kamran | Vandermerwe,Sandra.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Burr Ridge, Ill. : Irwin, c1994Availability: Items available for loan: Call number: 658.80094 Qu 1994 (1).

14.
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larr歋ch歋.

by Boyd, Harper W | Walker, Orville C | Larr歋ch歋, Jean-Claude.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill. : Irwin, c1995Availability: Items available for loan: Call number: 658.8 Bo-2 1995 (1).

15.
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.

by Cravens, David W | Lamb, Charles W | Crittenden, Victoria Lynn.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Irwin, c1996Availability: Items available for loan: Call number: 658.802 Cr 1996 (1).

16.
International marketing / Philip R. Cateora.

by Cateora, Philip R.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, IL : Irwin, c1993Availability: No items available : Damaged (1).

17.
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Burr Ridge, Ill. : Irwin, c1994Availability: Items available for loan: Call number: 658.8 Pet 1994 (1).

18.
Consumer behavior : marketing strategy perspectives / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : Irwin, 1987Availability: Items available for loan: Call number: 658.8342 Pe 1987 (1). Items available for reference: 已報銷Call number: 658.8342 Pe 1987 c.2 (1).

19.
International and global marketing : concepts and cases / Taulor W. Meloan, John L. Graham.

by Meloan,Taylor W | Graham,John L.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Chicago, IL : IRWIN, c1995Availability: Items available for loan: Call number: 658.848 Me 1995 (1).

20.
Strategic marketing / David W. Cravens.

by Cravens, David W.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : Irwin, 1987Availability: Items available for loan: Call number: 658.8 Cr 1987 (1).

 

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