世新大學圖書館 catalog › Results of search for 'su:"Marketing."'

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	1.	Key account management : learning from supplier and customer perspectives / Malcolm McDonald and Beth Rogers. by McDonald, Malcolm \| Rogers, Beth, 1957- \| Chartered Institute of Marketing. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 1998Availability: Items available for loan: Call number: 380.1 Mc2-2 1998 (1). Place hold Add to cart (remove)
	2.	Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald. by De Chernatony, L. (Leslie) \| McDonald, Malcolm \| De Chernatony, L. (Leslie). Creating powerful brands. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 1998Availability: Items available for loan: Call number: 658.827 De 1998 (1). Place hold Add to cart (remove)