Your search returned 5 results.

1.
Social marketing : theoretical and practical perspectives / edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt.

by Goldberg, Marvin E | Fishbein, Martin | Middlestadt, Susan E | Role of Advertising in Social Marketing Conference (1995 : Atlanta, Ga.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, NJ : Lawrence Erlbaum Associates, c1997Availability: Items available for loan: Call number: 658.8 So 1997 (1).

2.
Sports marketing and the psychology of marketing communication / edited by Lynn R. Kahle, Chris Riley.

by Kahle, Lynn R | Riley, Chris, 1958-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : L. Erlbaum Associates, 2004Availability: Items available for loan: Call number: 338.43 Sp 2004 (1).

3.
Global and multinational advertising / edited by Basil G. Englis.

by Englis, Basil G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hillsdale, N.J. : L. Erlbaum, 1994Availability: Items available for loan: Call number: 659.1 Gl 1994 c.3 (1). Damaged (2).

4.
Applying social cognition to consumer-focused strategy / edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel.

by Kardes, Frank R | Herr, Paul, 1956- | Nantel, Jacques | Conference on Advertising and Consumer Psychology (23rd : 2004 : Montréal, Québec).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : L. Erlbaum Associates, 2005Availability: Items available for loan: Call number: 658.8342 Ap 2005 (1).

5.
Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim.

by Kahle, Lynn R | Kim, Ch°ung-hyæon, 1950-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, 2006Availability: Items available for loan: Call number: 658.8343 Cr 2006 (1).

 

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