世新大學圖書館

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1.
Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2001Other title: Marketing, principles and perspectives.Availability: Items available for loan: Call number: 658.8 Be2 2001 (1).

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2.
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Irwin, c1995Availability: Items available for loan: Call number: 658.8 Be2 1995 c.2 (2). Damaged (1).

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3.
Practical marketing ideas : 195 profitable tactics for your financial institution / from Bank Marketing Association.

by Bank Marketing Association (U.S.).

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Naperville, Ill. : Financial Sourcebooks, c1991Availability: Items available for loan: Call number: 332.10688 Pr 1991 (1).

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4.
The co-marketing solution : strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending / Shawn Clark.

by Clark, Shawn.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood (Chicago), Ill. : NTC Business Books, c2000Availability: Items available for loan: Call number: 658.802 Cl 2000 (1).

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5.
The 2000 hotel and lodging market research handbook / by Terri C. Walker and Richard K. Miller.

by Walker, Terri C, 1964- | Miller, Richard Kendall, 1946- | Richard K. Miller & Associates.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Norcross, GA : Richard K. Miller & Associates, c2000Other title: 2000 hotel & lodging market research handbook.Availability: Items available for loan: Call number: 647.940688 Wa 2000 (1).

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6.
Enchanting a disenchanted world : revolutionizing the means of consumption / George Ritzer.

by Ritzer, George.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Pine Forge Press, c2005Availability: Items available for loan: Call number: 339.470973 Ri 2005 (1).

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7.
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, IL : Irwin, c1990Availability: Items available for reference: 已報銷Call number: 658.8 Mc 1990 c.2 (3). : Damaged (1).

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8.
Enchanting a disenchanted world : continuity and change in the cathedrals of consumption / George Ritzer.

by Ritzer, George.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE, c2010Availability: Items available for loan: Call number: 339.470973 Ri 2010 (1).

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9.
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Developments in marketing science.

by Academy of Marketing Science.

Material type: Continuing resource Continuing resource; Format: print Publisher: [Greenvale, N.Y., etc. : Academy of Marketing Science]. Availability: Items available for reference: Not for loan (2). :

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10.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

by Lehmann,Donald R | Winer,Russell S.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Burr Ridge, IL : IRWIN, c1994Availability: Items available for loan: Call number: 658.802 Le 1994 (1).

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11.
The marketing of evil : how radicals, elitists, and pseudo-experts sell us corruption disguised as freedom / David Kupelian.

by Kupelian, David, 1949-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Nashville, Tenn. : WND Books, c2005Availability: Items available for loan: Call number: 658.8 Ku 2005 (1).

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12.
Profitable direct marketing / Jim Kobs.

by Kobs,Jim.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Lincolnwood, IL : NTC, c1992Availability: Items available for loan: Call number: 658.84 Ko 1992 (1).

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13.
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Marketing research : a quarterly business management publication of the American Marketing Association.

by American Marketing Association.

Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical Publisher: Chicago, IL : The Association, c1989-Availability: Items available for reference: Not for loan (4). :

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14.
Understanding consumer behavior : marketing lessons learned from understanding the consumer experience / Gail Tom.

by Tom, Gail.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Harcourt College Publishers, c2001Availability: Items available for loan: Call number: 658.8342 To5 2001 (1).

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15.
Marketing mistakes and successes / Robert F. Hartley.

by Hartley, Robert F, 1927-.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Wiley, c2000Availability: Items available for loan: Call number: 658.800973 Ha 2000 (1).

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16.
Marketing mistakes and successes / Robert F. Hartley.

by Hartley, Robert F, 1927-.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2006Other title: Marketing mistakes & successes.Availability: Items available for loan: Call number: 658.800973 Ha 2006 (1).

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17.
International marketing : planning and practice / A. Coskun Samli, Richard Still and John S. Hill.

by Samli,A. Coskun.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, NY : Macmillan, c1993Availability: Items available for loan: Call number: 658.848 Sa 1993 (1).

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18.
High concept : movies and marketing in Hollywood / Justin Wyatt.

by Wyatt,Justin.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Austin, Tex. : University of Texas Press, c1994Availability: Items available for loan: Call number: 791.430688 Wy 1994 (1).

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19.
The observational research handbook : understanding how consumers live with your product / Bill Abrams.

by Abrams, Bill | American Marketing Association.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Il. : NTC Business Books, c2000Availability: Items available for loan: Call number: 658.834 Ab 2000 (1).

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20.
The ultimate marketing plan : find your hook, communicate your message, mark your mark / Dan S. Kennedy.

by Kennedy, Dan S, 1954-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Avon, Mass. : Adams Business, c2006Availability: Items available for loan: Call number: 658.802 Ke 2006 (1).

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