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Your search returned 52 results.

1.
Journal of public policy & marketing : JPP&M : an annual publication of the Division of Research, Graduate School of Business Administration, the University of Michigan.

by University of Michigan. Graduate School of Business Administration. Division of Research | American Marketing Association.

Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical Publisher: Ann Arbor : The Division, c1983-Other title: Journal of public policy and marketing | JPP&M | J.P.P.&M..Availability: Items available for reference: Not for loan_5 (1), Not for loan (16). :

2.
Journal of macromarketing.

by University of Colorado, Boulder. Business Research Division.

Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical Publisher: Boulder, Colo. : Business Research Division, Graduate School of Business Administration, University of Colorado, [1981-Other title: Macromarketing.Online access: 可得全文(校外請設定VPN) Availability: Items available for reference: Not for loan (5). :

3.
Jab, jab, jab, right hook : how to tell your story in a noisy, social world / Gary Vaynerchuk.

by Vaynerchuk, Gary.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : HarperBusiness, c2013Availability: Items available for loan: Call number: 658.872 Va 2013 (1).

4.
Social media marketing : theories & applications / Stephan Dahl.

by Dahl, Stephan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE, 2015Availability: Items available for loan: Call number: 658.872 Da 2015 (1).

5.
Contemporary marketing and consumer behavior : an anthropological sourcebook / John F. Sherry Jr., editor.

by Sherry,John F.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Thousand Oaks, Calif. : SAGE, c1995Availability: Items available for loan: Call number: 658.8342 Co 1995 (1).

6.
Sociopolitical aspects of international marketing / Erdener Kaynak, editor.

by Kaynak, Erdener.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Haworth Press, c1991Availability: Items available for loan: Call number: 658.848 So 1991 (1).

7.
Social media intelligence / Wendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia.

by Moe, Wendy | Schweidel, David A, 1981-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge : Cambridge University Press, 2014Availability: Items available for loan: Call number: 302.231 Mo3 2014 (1).

8.
Gale business insights handbook of social media marketing / Miranda Herbert Ferrara, Project Editor.

by Ferrara, Miranda Herbert, 1950- [project editor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Detroit : Gale/ Cengage Learning, [2013]Availability: Items available for loan: Call number: 658.872 Ga 2013 (1).

9.
Sustainable enterprise : a macromarketing approach / Mark Peterson.

by Peterson, Mark, 1956-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : SAGE, c2013Availability: Items available for loan: Call number: 658.802 Pe7 2013 (1).

10.
Consumer culture : history, theory and politics / Roberta Sassatelli.

by Sassatelli, Roberta.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Original language: Italian Publisher: Los Angeles : SAGE Publications, 2007Availability: Items available for loan: Call number: 306.3 Sa7 2007 (1).

11.
Breaking up America : advertisers and the new media world / Joseph Turow.

by Turow, Joseph.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : University of Chicago Press, 1997Availability: Items available for loan: Call number: 659.1042 Tu 1997 (1).

12.
Constructing quality : the classification of goods in markets / edited by Jens Beckert and Christine Musselin.

by Beckert, Jens, 1967- | Musselin, Christine, 1958-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford : Oxford University Press, 2013Availability: Items available for loan: Call number: 658.8 Co67 2013 (1).

13.
Computer-mediated marketing strategies : social media and online brand communities / [edited by] Gordon Bowen, Wilson Ozuem.

by Bowen, Gordon, 1950- | Ozuem, Wilson, 1974-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hershey, PA : Business Science Reference, 2015Availability: Items available for loan: Call number: 658.872 Co56 2015 (1).

14.
Global TV : exporting television and culture in the world market / Denise D. Bielby and C. Lee Harrington.

by Bielby, Denise D | Harrington, C. Lee, 1964-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : New York University Press, c2008Availability: Items available for loan: Call number: 302.2345 Bi 2008 (1).

15.
Information campaigns : balancing social values and social change / editor Charles T. Salmon.

by Salmon,Charles T.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Newbury Park, CA : SAGE, c1989 (1st printing)Availability: Items available for loan: Call number: 659 In 1989 (1).

16.
The marketing of evil : how radicals, elitists, and pseudo-experts sell us corruption disguised as freedom / David Kupelian.

by Kupelian, David, 1949-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Nashville, Tenn. : WND Books, c2005Availability: Items available for loan: Call number: 658.8 Ku 2005 (1).

17.
Social media and integrated marketing communication : a rhetorical approach / Jeanne M. Persuit.

by Persuit, Jeanne M, 1973-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lanham : Lexington Books, [2013]Availability: Items available for loan: Call number: 658.872 Pe 2013 (1).

18.
Consumption, markets & culture.

Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical Publisher: London : Routledge. Other title: Consumption, markets and culture.Availability: Items available for reference: Not for loan (12). :

19.
Tourism-marketing performance metrics and usefulness auditing of destination websites / edited by Arch G. Woodside.

by Woodside, Arch G.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bingley : Emerald, c2010Availability: Items available for loan: Call number: 338.4791 To87234 2010 (1).

20.
Beatlemania : technology, business, and teen culture in cold war America / André Millard.

by Millard, A. J.

Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction Publisher: Baltimore, Md. : Johns Hopkins University Press, 2012Availability: Items available for loan: Call number: 782.421660922 Mi 2012 (1).

 

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