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Your search returned 99 results.

1.
Marketing mojo : brand building in an age of consumer control / David Herscott, with Jim Matthews & Craig Evans.

by Herscott, David | Matthews, Jim | Evans, Craig.

Material type: Text Text; Format: print Publisher: Lincoln, NE : iUniverse, c2005Availability: Items available for loan: Call number: 658.827 He 2005 (1).

2.
Why Johnny can't brand : rediscovering the lost art of the big idea / Bill Schley and Carl Nichols, JR.

by Schley, Bill | Nichols, Carl, 1955-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Portfolio, 2005Availability: Items available for loan: Call number: 658.827 Sc3 2005 (1).

3.
Brands : meaning and value in media culture / Adam Arvidsson.

by Arvidsson, Adam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Routledge, 2006Availability: Items available for loan: Call number: 658.827 Ar 2006 (1).

4.
The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi.

by Marconi, Joe | American Marketing Association.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, IL : NTC Business Books, c2000Availability: Items available for loan: Call number: 658.827 Ma-2 2000 (1).

5.
More than a name : an introduction to branding / Melissa Davis with a theoretical commentary by Jonathan Baldwin.

by Davis, Melissa | Baldwin, Jonathan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Switzerland : AVA Book, 2005Availability: Items available for loan: Call number: 658.827 Da8 2005 c.2 (2).

6.
The case for b2b branding : pulling away from the business to business pack / Bob Lamons.

by Lamons, Bob.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : Thomson/South-Western, c2005Other title: Case for business to business branding.Availability: Items available for loan: Call number: 658.827 La 2005 (1).

7.
The art of branding / Bernd Kreutz.

by Kreutz, Bernd.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Original language: German Publisher: Ostfildern-Ruit, Germany : Hatje Cantz, c2003Availability: Items available for loan: Call number: 658.827 Kr 2003 (1).

8.
Primal branding : create zealots for your brand, your company, and your future / Patrick Hanlon.

by Hanlon, Patrick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Free Press, c2006Availability: Items available for loan: Call number: 658.827 Ha6 2006 (1).

9.
The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier.

by Neumeier, Marty | American Institute of Graphic Arts.

Edition: Rev. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Berkekley, CA : New Riders, c2006Availability: Items available for loan: Call number: 658.827 Ne 2006 (1).

10.
The Brandmindset / Duane E. Knapp.

by Knapp, Duane E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2000Other title: Brand mindset.Availability: Items available for loan: Call number: 658.827 Kn 2000 (1).

11.
Rigorous magic : communication ideas and their application / Jim Taylor & Steve Hatch.

by Taylor, Jim, 1964- | Hatch, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, England ; Hoboken, NJ : Wiley, c2007Availability: Items available for loan: Call number: 658.8101 Ta 2007 (1).

12.
The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries.

by Ries, Al | Ries, Laura.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : HarperCollins, 2004Availability: Items available for loan: Call number: 658.827 Ri 2004 (1).

13.
Romancing the customer : maximizing brand value through powerful relationship management / Paul Temporal and Martin Trott.

by Temporal, Paul | Trott, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore ; New York : Wiley, c2001Availability: Items available for loan: Call number: 658.827 Te5 2001 (1).

14.
Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.

by De Chernatony, L. (Leslie) | McDonald, Malcolm.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003Availability: Items available for loan: Call number: 658.827 De 2003 (1).

15.
Leveraging the corporate brand / by James R. Gregory with Jack G. Wiechmann.

by Gregory, James R | Wiechmann, Jack G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1997Availability: Items available for loan: Call number: 658.827 Gr 1997 (1).

16.
Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson.

by Nilson, Torsten H, 1949-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : John Wiley, c1998Availability: Items available for loan: Call number: 658.827 Ni 1998 (1).

17.
Brands and branding / Stephen Brown.

by Brown, Stephen, 1955 March 23- [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles London SAGE 2016Copyright date: 2016Availability: Items available for loan: Call number: 658.827 Br6 2016 (1).

18.
Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.

by Tybout, Alice M | Calkins, Tim | Kellogg School of Management.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2005Availability: Items available for loan: Call number: 658.827 Ke4 2005 (1).

19.
Branding @ the digital age / edited by Herbert M. Meyers and Richard Gerstman.

by Meyers, Herbert M | Gerstman, Richard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave, 2002Other title: Branding at the digital age.Availability: Items available for loan: Call number: 658.827 Br26 2002 (1).

20.
Competitive success : how branding adds value / John A. Davis.

by Davis, John A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley, 2010Availability: Items available for loan: Call number: 658.827 Da84 2010 (1).

 

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