Hausmarke : Wege des Immobilienmarketings = Branding property : approaches to real estate marketing / Rahel M. Felix, Peter Felix (editors) ; Oona Horx-Strathern [and three others].

Contributor(s): Felix, Rahel M [editor.] | Felix, Peter [editor.] | Strathern, Oona, 1963- [writer of supplementary textual content.] | Felix Partner (Firm)Material type: TextTextLanguage: German, English Original language: German Publisher: Salenstein : Braun, [2017]Description: 313 pages : color illustrations, plans ; 27 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9783037682210; 3037682213Other title: Branding property : approaches to real estate marketingSubject(s): Real estate business -- Marketing | Branding (Marketing) | Zurich (Switzerland) -- Buildings, structures, etc | Branding (Marketing) | Buildings | Real estate business -- Marketing | Switzerland -- ZurichSummary: Real estate marketing is certainly not a standard discipline within economics and is not taught in colleges and graduate degree programs within the context of a marketing-oriented education. For this very reason, this volume addresses and examines how the relevant tasks can be approached in order to find success in real estate marketing. The relevant analytical and strategic processes and methods are presented and explained.0In this interdisciplinary approach, it is vital to develop a clear idea of the future resident of the property that is to be marketed. This knowledge, together with the central architectural theme, serves as a basis for generating the essence, even the soul, of the property?s brand and, in the process of realizing it, engendering or arousing the esprit that will complement it. In addition to the careful documentation of every stage and aspect of ten selected case studies, this publication also contains contributions from industry experts, who examine real estate marketing from various perspectives.
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Item type Current location Collection Call number Status Date due Barcode Item holds
世新大學圖書館
三樓西文圖書區
圖書 724.6 Ha 2017 (Browse shelf) Available E134729
Total holds: 0

Text in German and English.

Real estate marketing is certainly not a standard discipline within economics and is not taught in colleges and graduate degree programs within the context of a marketing-oriented education. For this very reason, this volume addresses and examines how the relevant tasks can be approached in order to find success in real estate marketing. The relevant analytical and strategic processes and methods are presented and explained.0In this interdisciplinary approach, it is vital to develop a clear idea of the future resident of the property that is to be marketed. This knowledge, together with the central architectural theme, serves as a basis for generating the essence, even the soul, of the property?s brand and, in the process of realizing it, engendering or arousing the esprit that will complement it. In addition to the careful documentation of every stage and aspect of ten selected case studies, this publication also contains contributions from industry experts, who examine real estate marketing from various perspectives.

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