Adapting marketing to libraries in a changing and world-wide environment : papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 = Le marketing des bibliotheques a l'heure du changement et de la mondialisation / Section on Management and Marketing ; edited by Rejean Savard.

Contributor(s): Savard, Rejean, 1950- | International Federation of Library Associations and Institutions. Section on Management and MarketingMaterial type: TextTextSeries: IFLA publications, 89Publisher: Munchen : K. G. Saur, 2000Description: 89 p. : ill. ; 22 cmISBN: 3598218117 (hd.bd.)Other title: Marketing des bibliotheques a l'heure du changement et de la mondialisationSubject(s): Libraries -- Marketing -- Congresses | Libraries -- Public relations -- Congresses | Library administration -- Congresses | Library science -- Congresses
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世新大學圖書館
一樓密集書庫
圖書 021.7 Ad 2000 (Browse shelf) Available E062199
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Internat. conference proceedings.

7 English, 3 French contributions.

Copyright 2000 by International Federation of Library Associations.

En t綣te du titre: Section management et marketing.

"Papers presented at the 63rd IFLA Conference, Copenhagen, September, 1997"

Texte en anglais et en francais.

Comprend des ref. bibliogr.

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