世新大學圖書館 catalog › Results of search for 'su:"Marketing."'

61.

Cause related marketing : who cares wins / Sue Adkins.

by Adkins, Sue.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 1999Availability: No items available :

62.

Measuring marketing : 103 key metrics every marketer needs / John Davis.

by Davis, John, 1960 Feb. 17-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), c2007Availability: Items available for loan: Call number: 658.8 Da8 2007 (1).

63.

Destination marketing : an integrated marketing communication approach / Steven Pike.

by Pike, Steven.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Amsterdam ; London : Butterworth-Heinemann, 2008Availability: Items available for loan: Call number: 338.47910688 Pi-2 2008 (1).

64.

Feedback : direct and interactive marketing / Roger Ortuño Flamerich.

by Flamerich, Roger Ortuño.

Edition: [Asia ed.]Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Singapore : Page One Pub., 2009Availability: Items available for loan: Call number: 332.024 Fl 2009 (1).

65.

Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear,Thomas C | Taylor,James R.

Edition: 4th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Language: English Publisher: New York : McGraw-Hill, c1991Availability: Items available for loan: Call number: 658.83 Ki 1993 (1).

66.

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear.

by Engel,James F | Warshaw,Martin R | Kinnear,Thomas C.

Edition: 8th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Burr Ridge, IL : IRWIN, c1994Availability: Items available for loan: Call number: 658.82 En 1994 (1).

67.

The digital crown : winning at content on the web / Ahava Leibtag.

by Leibtag, Ahava.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Amsterdam : Boston : Morgan Kauffmann is an imprint of Elsevier, [2014]Availability: Items available for loan: Call number: 658.872 Le 2014 (1).

68.

The interactive and direct marketing.

by Institute of Direct Marketing.

Material type: Text

Text; Format: print Language: English Publisher: Middlesex : Institute of Direct Marketing, c2002Availability: Items available for loan: Call number: 658.84 In734 2002 v.1 (3).

69.

Destination marketing organisations / by Steven Pike.

by Pike, Steven.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Amsterdam ; Oxford : Elsevier, 2004Availability: Items available for loan: Call number: 338.47910688 Pi 2004 (1).

70.

Marketing semiotics : signs, strategies, and brand value / Laura R. Oswald.

by Oswald, Laura.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2012Availability: Items available for loan: Call number: 658.802 Os 2012 (1).

71.

Social media and interactive communications : a service sector reflective on the challenges for practice and theory / edited by Mark Durkin, Aodheen McCartan and Mairead Brady.

by Durkin, Mark | McCartan, Aodheen | Brady, Mairead.

Edition: 1st ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, c2017Availability: Items available for loan: Call number: 658.8 So24 2017 (1).

72.

Strategic place branding methodologies and theory for tourist attraction / Ahmet Bayraktar, Can Uslay, [editors].

by Bayraktar, Ahmet, 1982- [editor.] | Uslay, Can, 1973- [editor.].

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Hershey PA : Business Science Reference, [2017]Availability: Items available for loan: Call number: 910.688 St 2017 (1).

73.

Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.

by Smith, P. R. (Paul Russell), 1957- | Taylor, Jonathan, 1956-.

Edition: 4th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: Call number: 658.802 Sm 2004 (1).

74.

Membership marketing in the digital age : a handbook for museums and libraries / Patricia Rich, ACFRE, Dana S. Hines, CFRE, Rosie Siemer.

by Rich, Patricia [author.] | Hines, Dana [author.].

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Lanham, Maryland : Rowman & Littlefield, [2016]Availability: Items available for loan: Call number: 025.11 Ri 2016 (1).

75.

Marketing : concepts and strategies / Sally Dibb...[et al.].

by Dibb, Sally.

Edition: 3rd European ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, c1997Availability: Items available for loan: Call number: 658.8 Ma742 1997 (1).

76.

Marketing classics : a selection of influential articles / [edited by] Ben M. Enis, Keith K. Cox, Michael P. Mokwa.

by Enis, Ben M | Cox, Keith Kohn | Mokwa, Michael P.

Edition: 8th ed., 25th anniversary ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Availability: Items available for loan: Call number: 658.8 Eni 1995 (1).

77.

Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.

by Etzel, Michael J | Walker, Bruce J | Stanton, William J.

Edition: 12th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill, 2001Availability: Items available for loan: Call number: 658.8 Et 2001 (1).

78.

The Regis touch : million-dollar advice from America's top marketing consultant / Regis McKenna.

by McKenna, Regis.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Reading, Mass. : Addison-Wesley Pub. Co., c1985Availability: No items available : Damaged (1).

79.

Marketing:concepts and strategies / William M. Pride, O.C. Ferrell.

by Pride,William M | Ferrell,O. C.

Edition: 9th edMaterial type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston : Houghton Mifflin Company, c1995Availability: No items available : Damaged (1).

80.

Principles of marketing / Joel R. Evans, Barry Berman.

by Evans,Joel R | Berman,Barry.

Edition: 3rd edMaterial type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Availability: Items available for loan: Call number: 658.8 Ev-2 1995 (1).

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