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361.
Do your own market research / Paul Hague and Peter Jackson.

by Hague,Paul | Jackson,Peter.

Edition: 2nd edMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: [London] : Kogan Page, c1995Availability: Items available for loan: Call number: 658.83 Ha3 1995 (1).

362.
Strategic market management / David A. Aaker.

by Aaker,David A.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, NY : Wiley, c1995Availability: Items available for loan: Call number: 658.8 Aa 1995 (1).

363.
International marketing reader / edited by Stanley J. Paliwoda and John K. Ryans Jr.

by Palwoda,Stanley J | Ryans,John K.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: London : Routledge, c1995Availability: Items available for loan: Call number: 658.848 Int 1995 (1).

364.
12 simple steps to a winning marketing plan / Geraldine A. Larkin.

by Larkin,Geraldine A.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Chicago, Ill. : Probus Publishing Company, c1992Availability: No items available : Damaged (1).

365.
Strategic marketing management : planning and control, analysis and decision / Paul Fifield and Colin Gilligan.

by Fifield,Paul | Gilligan,Colin.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: [Oxford] : Butterworth Heiemann, c1995Availability: Items available for loan: Call number: 658.8 Fi3 1995 (1).

366.
Market mapping : how to use revolutionary new software to find, analyze, and keep customers / Sunny Baker, Kim Baker.

by Baker,Sunny | Baker,Kim.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, NY : McGraw-Hill, c1993Availability: Items available for loan: Call number: 658.8350285536 Ba 1993 (1).

367.
Bank marketing handbook : how to compete in the financial services industry / Robert J. McMahon.

by McMahon,Robert J.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, MA : Bankers, c1986Availability: Items available for loan: Call number: 332.10688 Mc 1986 (1).

368.
Postmodern marketing two : telling tales / Stephen Brown.

by Brown, Stephen, 1955-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Boston : International Thomson Business Press, 1998Other title: Postmodern marketing 2.Availability: Items available for loan: Call number: 658.8 Br6 1998 (1).

369.
Business marketing / Edward G. Brierty, Robert W. Eckles, Robert R. Reeder.

by Brierty, Edward G, 1925- | Eckles, Robert W, 1927- | Reeder, Robert R, 1935- | Reeder, Robert R, 1935-. Industrial marketing.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Availability: Items available for loan: Call number: 658.8 Br4 1998 (1).

370.
Business to business direct marketing : proven direct response methods to generate more leads and sales / Robert W. Bly.

by Bly, Robert W.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, c1998Other title: Direct marketing.Availability: No items available :

371.
Commercializing new technologies : getting from mind to market / Vijay K. Jolly.

by Jolly, Vijay K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business School Press, c1997Availability: Items available for loan: Call number: 658.575 Jo 1997 (1).

372.
Internet marketing / Barbara G. Cox, William Koelzer.

by Cox, Barbara G, 1946- | Koelzer, William.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Availability: Items available for loan: Call number: 658.84 Co9 2004 (1).

373.
Entrepreneur magazine's ultimate guide to direct marketing : how to deliver the right message to the right target for the best result / Al Lautenslager.

by Lautenslager, Al.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Irvine, CA : Entrepreneur Press, c2005Other title: Ultimate guide to direct marketing.Availability: Items available for loan: Call number: 658.872 La 2005 (1).

374.
Contemporary strategic marketing / Ross Brennan ... [et al.].

by Brennan, Ross, 1957- | Brennan, Ross, 1957-. Contemporary strategic marketing.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2008Availability: Items available for loan: Call number: 658.8101 Co 2008 (1).

375.
Principles of internet marketing / Ward Hanson.

by Hanson, Ward A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : South-Western College Pub., c2000Availability: Items available for loan: Call number: 658.84 Ha6 2000 (1). Damaged (2).

376.
Do not disturb / chief editor, Wang Shaoqiang.

by Wang, Shaoqiang.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore : Page One, 2014Availability: Items available for loan: Call number: 647.940688 Do6 2014 (1).

377.
Conscious branding / David Funk and Anne Marie Levis.

by Funk, David | Levis, Anne Marie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Business Expert Press, 2009Availability: No items available : Damaged (1).

378.
Research in marketing : a research annual / editor, Jagdish N. Sheth.

by Sheth,Jagdish N.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Greenwich, Conn. : JAI Press, c1978-Availability: Items available for loan: Call number: 658.8072 Re v.1 (11). Items available for reference: 已報銷Call number: 658.8072 Re v.2 c.2 (1).

379.
Marketing management / Philip Kotler.

by Kotler, Philip.

Edition: Millennium ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: Call number: 658.8 Ko-5 2000 (1). Items available for reference: 已報銷Call number: 658.8 Ko-5 2000 c.2 (2).

380.
Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: No items available : Damaged (2).

 

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