世新大學圖書館 catalog › Results of search for 'su:"Marketing."'

341.

State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka.

by Blankenship, Albert Breneman, 1914- | Breen, George Edward, 1911- | Dutka, Alan F.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, c1998Availability: No items available :

342.

Strategic database marketing / Rob Jackson, Paul Wang ; foreword by Don E. Schultz.

by Jackson, Rob | Wang, Paul.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1994Other title: Strategic data base marketing.Availability: No items available :

343.

Social Media Marketing Strategies Used by Small Retail Businesses.

by Jordan, Rochelle S | Walden University. Management.

Material type: Text

Text Publisher: Ann Arbor : ProQuest Dissertations & Theses, 2018Dissertation note: Thesis (D.B.A.)--Walden University, 2018. Availability: No items available :

344.

No cover image available

Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 13th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: Call number: 658.8 Pe77 1999 (1).

345.

No cover image available

Front office. Upselling and suggestive selling [videorecording] / Educational Institute of the American Hotel & Motel Association ; producer and writer, Brad Graham.

by American Hotel & Motel Association. Educational Institute.

Material type: Film

Film; Type of visual material: videorecording ; Audience: Specialized; Publisher: East Lansing, MI : The Educational Institute of the American Hotel & Motel Association, 1986Availability: Items available for reference: 已報銷Call number: VR 647.94 Fr 1986 (1). :

346.

The portable MBA in marketing / Alexander Hiam, Charles D. Schewe.

by Hiam,Alexander | Schewe,Charles D.

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, NY : Wiley, c1992Availability: Items available for loan: Call number: 658.8 Hi 1992 (1).

347.

Winning the marketing war : a practical guide to competitive advantage / by Robert Doro.

by Doro,Robert.

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Chichester : Wiley, c1989Availability: Items available for loan: Call number: 658.8 Du 1989 (1).

348.

Infopromotion : publicity and marketing ideas for the information profession / Feona Hamilton.

by Hamilton,Feona.

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: [Aldershot, Eng.] : Gower, c1990Availability: Items available for loan: Call number: 021.7 In 1990 (1).

349.

The next step in database marketing : consumer guided marketing / Dick Shaver.

by Shaver,Dick.

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : John Wiley & Sons, Inc., c1996Availability: Items available for loan: Call number: 658.84 Sh 1996 (1).

350.

Online Marketing Strategies : Analytics, Strategies, and Terminology for Managers : Managing SEO, SEM, and social media marketing campaigns online / Brandon Wirtz.

by Wirtz, Brandon.

Material type: Text

Text; Format: print ; Literary form: Not fiction Language: English Publisher: Milpitas : BlackWaterOps, 2010Availability: Items available for loan: Call number: 658.8 Wi7 2010 (1).

351.

Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann.

by Gregory, James R | Wiechmann, Jack G.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill. : McGraw-Hill, c2002Availability: Items available for loan: Call number: 658.827 Gr3 2002 (1).

352.

Commonsense direct marketing / Drayton Bird.

by Bird,Drayton.

Edition: Fully rev. 3rd edMaterial type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Lincolnwood, Ill. : NTC Bussiness Press, c1994Availability: Items available for loan: Call number: 658.848 Bi 1994 (1).

353.

A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 6th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Burr Ridge, Ill. : Irwin, c1994Availability: Items available for loan: Call number: 658.8 Pet 1994 (1).

354.

Marketing warfare / by Al Ries and Jack Trout.

by Ries, Al | Trout, Jack.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : New American Library, c1986Availability: Items available for loan: Call number: 658.8 Ri 1986 (1).

355.

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

by Guiltinan, Joseph P | Paul, Gordon W.

Edition: 5th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1994Availability: Items available for loan: Call number: 658.8 Gu 1994 (1).

356.

Companion encyclopedia of marketing / edited by Michael J. Baker.

by Baker,Michael J.

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: London : Routledge, c1995Availability: Items available for reference: Not for loanCall number: R 658.91 Co 1995 (1). :

357.

The Internet marketing plan / Kim M. Bayne.

by Bayne, Kim M.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : J. Wiley & Co., c1997Availability: Items available for loan: Call number: 658.84 Ba9 1997 (1).

358.

Marketing research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel.

by Lehmann, Donald R | Gupta, Sunil, 1958- | Steckel, Joel H.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Reading, MA : Addison-Wesley, c1998Availability: Items available for loan: Call number: 658.83 Le3 1998 (1).

359.

Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm / Evert Gummesson.

by Gummesson, Evert, 1936-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass : Butterworth-Heinemann, 1999Availability: Items available for loan: Call number: 658.812 Gu 1999 (1).

360.

Interactive marketing : the future present / Edward Forrest, Richard Mizerski, editors.

by Forrest, Edward | Mizerski, Richard.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : Chicago : NTC Business Books ; American Marketing Association, 1996Availability: Items available for loan: Call number: 658.84 Fo 1996 (1).

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