世新大學圖書館 catalog › Results of search for 'su:"Marketing."'

321.

Competitive marketing : a strategic approach / John O'Shaughnessy.

by O'Shaughnessy,John.

Edition: 3rd edMaterial type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: London；New York : Routledge, c1995Availability: Items available for loan: Call number: 658.8 Os 1995 (1).

322.

The marketing plan / William A. Cohen.

by Cohen,William A.

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, N.Y. : John Wiley & Sons, Inc., c1995Availability: Items available for loan: Call number: 658.802 Co 1995 (1).

323.

Creative strategy in direct marketing / Susan K. Jones.

by Jones, Susan K, 1949-.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, c1998Availability: No items available :

324.

Marketing research the right way.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business School Press, c1991Availability: Items available for loan: Call number: 658.83 Ma742 1991 (1).

325.

Market-led strategic change : transforming the process of going to market / Nigel Piercy.

by Piercy, Nigel.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 1997Availability: Items available for loan: Call number: 658.8 Pi 1997 (1).

326.

Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus.

by Anderson, James C, 1953- | Narus, James A.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004Availability: Items available for loan: Call number: 658.8 An2 2004 (1).

327.

Permission marketing : turning strangers into friends, and friends into customers / Seth Godin.

by Godin, Seth.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : Simon & Schuster, c1999Availability: Items available for loan: Call number: 658.8 Go2 1999 (1).

328.

Six timeless marketing bluners / by William L. Shanklin.

by Shanklin,William L.

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Lexington, MA : Lexington Books, c1988Availability: Items available for loan: Call number: 658.8 Sh 1988 (1).

329.

Market-based management : strategies for growing customer value and profitability / Roger J. Best.

by Best, Roger J.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Prentice Hall, 1997Availability: Items available for loan: Call number: 658.8 Be77 1997 (1). Damaged (1).

330.

Marketing warfare / Al Ries & Jack Trout.

by Ries, Al | Trout, Jack.

Edition: 20th anniversary ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2006Availability: Items available for loan: Call number: 658.8 Ri 2006 c.2 (2).

331.

Philosophy of marketing / edited by Mark Tadajewski, John O'Shaughnessy and Michael Hyman.

by Tadajewski, Mark | O'Shaughnessy, John, 1927- | Hyman, Michael R.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE, 2014Availability: Items available for loan: Call number: 658.8001 Ph 2014 v.1 (5).

332.

Strategic market management : global perspectives / Damien McLoughlin, David A. Aaker.

by McLoughlin, Damien | Aaker, David A.

Edition: 1st ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, 2010Availability: Items available for loan: Call number: 658.802 Mc4 2010 (1).

333.

60-minute brand strategist : the essential brand book for marketing professionals / Idris Mootee.

by Mootee, Idris, 1958-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Hoboken : Wiley, [2013]Copyright date: c2013Other title: Sixty-minute brand strategist.Availability: Items available for loan: Call number: 658.827 Mo672 2013 (1).

334.

Green advertising and the reluctant consumer / edited by Kim Sheehan and Lucy Atkinson.

by Sheehan, Kim | Atkinson, Lucy.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London : Routledge/Taylor & Francis Group, 2015Availability: Items available for loan: Call number: 658.802 Gr3 2015 (1).

335.

Brand spirit : how cause related marketing builds brands / Hamish Pringle and Marjorie Thompson.

by Pringle, Hamish | Thompson, Marjorie, 1957-.

Edition: Paperback ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Chichester, West Sussex ; New York : Wiley, 2001, c1999Availability: Items available for loan: Call number: 658.8 Pr46 2001 (1).

336.

The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson.

by McDonald, Malcolm | Wilson, Hugh, 1962-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 2002Availability: Items available for loan: Call number: 658.84 Mc4 2002 (1).

337.

Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm / Evert Gummesson.

by Gummesson, Evert, 1936-.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston, MA : Butterworth-Heinemann, 2002Availability: Items available for loan: Call number: 658.812 Gu 2002 (1).

338.

Direct marketing : strategy, planning, execution / Edward L. Nash.

by Nash, Edward L.

Edition: 4th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw Hill, c2000Availability: Items available for loan: Call number: 658.84 Na 2000 (1).

339.

Marketing research / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 5th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: Call number: 658.83 Bu 2006 (1).

340.

Successful direct marketing methods / Bob Stone.

by Stone, Bob, 1918-.

Edition: 6th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, c1997Availability: No items available :

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