世新大學圖書館 catalog › Results of search for 'su:"Marketing."'

161.

The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries.

by Ries, Al | Ries, Laura.

Edition: 1st ed. [expanded].Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : HarperBusiness, c2002Other title: Twenty-two immutable laws of branding | How to build a product or service into a world-class brand.Availability: Items available for loan: Call number: 658.827 Ri-2 2002 (1).

162.

Market new products successfully : using simulated test marketing technology / by Kevin J. Clancy, Peter C. Krieg, Marianne McGarry Wolf.

by Clancy, Kevin J, 1942- | Krieg, Peter C, 1951- | Wolf, Marianne McGarry, 1952-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Lanham : Lexington Books, c2006Availability: Items available for loan: Call number: 658.800285 Cl 2006 (1).

163.

The service-dominant logic of marketing : dialog, debate, and directions / Robert F. Lusch and Stephen L. Vargo, editors ; forewords by Ruth N. Bolton and Frederick E. Webster, Jr.

by Lusch, Robert F | Vargo, Stephen L, 1945-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, c2006Availability: Items available for loan: Call number: 658.812 Se78 2006 (1).

164.

A reader in marketing communications / edited by Philip J. Kitchen ... [et al.].

by Kitchen, Philip J.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 2005Availability: Items available for loan: Call number: 658.802 Re 2005 (1).

165.

Global marketing : an interactive approach / Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey.

by Gillespie, Kate | Jeannet, Jean-Pierre | Hennessey, Hubert D.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin Co., c2004Availability: Items available for loan: Call number: 658.87 Gi 2004 (1).

166.

Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, NJ : Prentice-Hall International, c1993Availability: Items available for loan: Call number: 658.83 Ma4 1993 (1).

167.

Principles of services marketing / Adrian Palmer.

by Palmer, Adrian, 1955-.

Edition: 3rd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : McGraw-Hill, c2001Availability: Items available for loan: Call number: 658.8 Pa4 2001 (1).

168.

Red hot Internet publicity : an insider's guide to marketing your book on the Internet / Penny C. Sansevieri.

by Sansevieri, Penny C.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Garden City, NY : Morgan James Pub., c2007Availability: Items available for loan: Call number: 658.872 Sa 2007 (1).

169.

International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw.

by Onkvisit, Sak | Shaw, John J.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : Macmillan Pub. Co., c1993Availability: Items available for loan: Call number: 658.848 On 1993 (1).

170.

International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw.

by Onkvisit, Sak | Shaw, John J.

Edition: 3rd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c1997Availability: Items available for loan: Call number: 658.848 On 1997 (1).

171.

Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c1996Availability: Items available for loan: Call number: 658.83 Ma4 1996 (1).

172.

101 ways to promote your web site : filled with proven Internet marketing tips, tools, techniques, and resources to increase your web site traffic / Susan Sweeney.

by Sweeney, Susan, 1956-.

Edition: 6th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Gulf Breeze, FL : Maximum Press, c2006Other title: One hundred one ways to promote your web site | One hundred and one ways to promote your web site.Availability: Items available for loan: Call number: 658.872 Sw 2006 (1).

173.

Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico.

by Zikmund, William G | D'Amico, Michael.

Edition: 3rd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Australia ; Cincinnati, Ohio : South-Western College Pub., 2002Availability: Items available for loan: Call number: 658.8 Zi-2 2002 (1).

174.

Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 3rd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Prentice Hall, c1999Availability: Items available for loan: Call number: 658.83 Ma4 1999 (1).

175.

Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen.

by Halinen,Aino.

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: London；New York : Routlege, c1997Availability: Items available for loan: Call number: 659.1068 Ha 1997 (1).

176.

Getting attention : leading-edge lessons for publicity and marketing / Susan Y. Kohl.

by Kohl, Susan, 1959-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston : Butterworth Heinemann, c2000Other title: Getting @ttention.Availability: Items available for loan: Call number: 658.8 Ko3 2000 (1).

177.

Marketing communications / John Egan.

by Egan, John, 1952- [author.].

Edition: Second edition.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London : Sage Publications Ltd, 2015Availability: Items available for loan: Call number: 658.802 Eg 2015 (1).

178.

Hospitality branding / Chekitan S. Dev.

by Dev, Chekitan S. (Chekitan Singh), 1959-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Ithaca ; London : Cornell University Press, 2012Availability: Items available for loan: Call number: 338.47910688 De8 2012 (1).

179.

Direct marketing in action : cutting-edge strategies for finding and keeping the best customers / edited by Andrew R. Thomas.

by Thomas, Andrew R.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Westport, Conn. : Praeger Publishers, 2006Availability: Items available for reference: 無法購得 (1). :

180.

No cover image available

Journal of interactive marketing [electronic resource].

by Direct Marketing Educational Foundation | Medill School of Journalism | Wiley InterScience (Online service).

Material type:

Continuing resource; Format: electronic ; Type of continuing resource: periodical Publisher: New York, NY : John Wiley & Sons, c1998-Availability: No items available :

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