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121.
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Principles of direct and database marketing / Alan Tapp. by Tapp, Alan. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2005Availability: Items available for loan: Call number: 658.872 Ta 2005 (1).
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122.
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123.
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The journal of business & industrial marketing. Material type: Continuing resource; Format:
print
; Type of continuing resource:
periodical
Publisher: [Santa Barbara, CA : Grayson Associates, c1986-Other title: Journal of business and industrial marketing.Online access: 可得全文(校外請設定VPN) Availability: No items available :
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124.
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125.
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126.
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127.
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128.
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129.
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130.
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Marketing : an introduction / Philip Kotler, Gary Armstrong. by Kotler, Philip | Armstrong, Gary. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1997Availability: Items available for loan: Call number: 658.8 Ko 1997 (1).
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131.
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Principles of marketing / Philip Kotler, Gary Armstrong. by Kotler, Philip | Armstrong, Gary. Edition: 2nd European ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London : Prentice Hall Europe, c1999Availability: Items available for loan: Call number: 658.8 Pr4 1999 (1).
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132.
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133.
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Essentials of marketing communications / Jim Blythe. by Blythe, Jim | Blythe, Jim. Essentials of marketing. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : FT/Prentice Hall, 2006Availability: Items available for loan: Call number: 658.8 Bl-2 2006 (1).
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134.
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135.
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136.
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137.
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138.
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139.
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The marketing book / edited by Michael J. Baker. by Baker, Michael John | Chartered Institute of Marketing. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; Boston : Butterworth-Heinemann, 1999Availability: Items available for loan: Call number: 658.8 Ma746 1999 (1).
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140.
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