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121.
Principles of direct and database marketing / Alan Tapp.

by Tapp, Alan.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2005Availability: Items available for loan: Call number: 658.872 Ta 2005 (1).

122.
Tourism destination marketing : collaborative strategies / by Youcheng Wang.

by Wang, Youcheng.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Wallingford : CABI, 2012Availability: Items available for reference: 其他 (1). :

123.
The journal of business & industrial marketing.

Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical Publisher: [Santa Barbara, CA : Grayson Associates, c1986-Other title: Journal of business and industrial marketing.Online access: 可得全文(校外請設定VPN) Availability: No items available :

124.
Modeling Text-based Search Behavior: Linking User Online Queries with Content Preferences.

by Liu, Jia | Columbia University. Business.

Material type: Text Text Publisher: Ann Arbor : ProQuest Dissertations & Theses, 2017Dissertation note: Thesis (Ph.D.)--Columbia University, 2017. Availability: No items available :

125.
Exploring the Role of Somatic Markers in Consumer Behavior.

by Park, Joowon | Cornell University. Management.

Material type: Text Text Publisher: Ann Arbor : ProQuest Dissertations & Theses, 2017Dissertation note: Thesis (Ph.D.)--Cornell University, 2017. Availability: No items available :

126.
One Good Tweet Deserves Another: Essays on Firm Response to Positive Word of Mouth through Social Media.

by Cowley, Scott W | Arizona State University. Business Administration.

Material type: Text Text Publisher: Ann Arbor : ProQuest Dissertations & Theses, 2017Dissertation note: Thesis (Ph.D.)--Arizona State University, 2017. Availability: No items available :

127.
The marketing casebook : cases and concepts / Sally Dibb and Lyndon Simkin.

by Dibb,Sally | Simkin,Lyndon.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: London : Routledge, c1994Availability: Items available for loan: Call number: 658.8 Di 1995 (1).

128.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel and Bruce J. Walker.

by Stanton,William J | Etzel,Michael J | Walker,Bruce J.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York, NY : McGraw-Hill, c1994Availability: Items available for loan: Call number: 658.8 St 1994 (1).

129.
Marketing / Patrick E. Murphy, Ben M. Enis; consulting editor Thomas C. Kinnear.

by Murphy,Patrick E | Enis,Ben M | Kinnear,Thomas C.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Glenview, Ill. : Scott, Foresman and Company, c1985Availability: No items available : Damaged (1).

130.
Marketing : an introduction / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c1997Availability: Items available for loan: Call number: 658.8 Ko 1997 (1).

131.
Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary.

Edition: 2nd European ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Prentice Hall Europe, c1999Availability: Items available for loan: Call number: 658.8 Pr4 1999 (1).

132.
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

by Pride, William M | Ferrell, O. C.

Edition: 2000 e[d].Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, c2000Availability: Items available for loan: Call number: 658.8 Pr-2 2000 (1).

133.
Essentials of marketing communications / Jim Blythe.

by Blythe, Jim | Blythe, Jim. Essentials of marketing.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : FT/Prentice Hall, 2006Availability: Items available for loan: Call number: 658.8 Bl-2 2006 (1).

134.
Marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d'Amico.

by Zikmund, William G | D'Amico, Michael.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : South-Western College Pub., c2001Availability: Items available for loan: Call number: 658.8 Zi 2001 (1).

135.
101 media and marketing tips for the sole proprietor / Nanette Miner.

by Miner, Nanette.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bristol, Conn. : BVC Publishing, 1999Other title: 101 media & marketing tips for the sole proprietor.Availability: No items available : Damaged (1).

136.
Marketing interfaces : exploring the marketing and business relationship / edited by Ian Wilson.

by Wilson, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Pitman, 1994Availability: Items available for loan: Call number: 658.8 Ma7424 1994 (1).

137.
The New York Times guide to marketing / [edited by] Jamie Murphy, Edward J. Forrest.

by Murphy, Jamie, 1950- | Forrest, Edward J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Australia ; Cincinnati, Ohio : South-Western College Pub., c2001Other title: Guide to marketing | Marketing.Availability: Items available for loan: Call number: 658.8 Ne8 2001 (1).

138.
Problems in marketing : applying key concepts and techniques / Luiz Moutinho & Charles Chien.

by Moutinho, Luiz | Chien, Charles S.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : Sage Publications, 2008Availability: Items available for loan: Call number: 658.8 Mo8 2008 (1).

139.
The marketing book / edited by Michael J. Baker.

by Baker, Michael John | Chartered Institute of Marketing.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 1999Availability: Items available for loan: Call number: 658.8 Ma746 1999 (1).

140.
Does marketing need reform? : fresh perspectives on the future / Jagdish N. Sheth, Rajendra S. Sisodia, editors.

by Sheth, Jagdish N | Sisodia, Rajendra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, c2006Availability: Items available for loan: Call number: 658.8 Do3 2006 (1).

 

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