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101.
Essentials of marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Burr Ridge, Ill. : Irwin, c1994Availability: Items available for loan: Call number: 658.8 Mc-2 1994 (1).

102.
The essence of marketing / Simon Majaro.

by Majaro, Simon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Prentice Hall, 1993Availability: Items available for loan: Call number: 658.8 Ma4 1993 (1).

103.
Marketing : principles and practices / Douglas W. Mellott, Jr.

by Mellott, Douglas W, 1934-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Reston, Va. : Reston Pub. Co., c1978Availability: No items available : Damaged (1).

104.
Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1991Availability: Items available for loan: Call number: 658.8 Ko-2 1991 (1).

105.
Handbook of marketing / edited by Barton Weitz and Robin Wensley.

by Weitz, Barton | Wensley, Robin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Sage, 2002Availability: Items available for loan: Call number: 658.83 Ha6 2002 (1).

106.
Contemporary marketing / Louis E. Boone, David L. Kurtz.

by Boone, Louis E | Kurtz, David L.

Edition: [2002 ed.]Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Fort Worth : South Melbourne, Victoria : Harcourt College Publishers ; Thomson Learning, 2002Availability: Items available for loan: Call number: 658.8 Bo6 2002 (1).

107.
Marketing : principles and strategy / J. Barry Mason, Hazel F. Ezell.

by Mason, Joseph Barry | Ezell, Hazel F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Plano, Tex. : Business Publications, 1987Availability: No items available : Damaged (1).

108.
Marketing: concepts and strategies/ William M. Pride, O.C. Ferrell.

by Pride, William M | Ferrell, O. C.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, c1997Availability: Items available for loan: Call number: 658.8 Pr-2 1997 (1).

109.
Understanding marketing / Mark A.P. Davies.

by Davies, Mark A. P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Prentice Hall, 1997Availability: Items available for loan: Call number: 658.8 Da8 1997 (1).

110.
Marketing / William G. Zikmund, Michael d'Amico.

by Zikmund, William G | D'Amico, Michael.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Minneapolis/St. Paul : West Pub. Co., c1996Availability: Items available for loan: Call number: 658.8 Zi 1996 (1).

111.
Marketing : best practices / Michael R. Czinkota ... [et al.].

by Czinkota, Michael R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Fort Worth ; Dryden Press, c2000Availability: No items available : Damaged (1).

112.
Kellogg on integrated marketing / the Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the Medill School of Journalism, Norhtwestern University ; Dawn Iacobucci and Bobby Calder, editors.

by Iacobucci, Dawn | Calder, Bobby J | J.L. Kellogg Graduate School of Management. Center for Marketing Sciences | Medill School of Journalism. Dept. of Integrated Marketing Communications.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, c2003Other title: Integrated marketing.Availability: Items available for loan: Call number: 658.8 Ke4-2 2003 c.2 (2).

113.
Marketing / Patrick E. Murphy, Ben M. Enis.

by Murphy,Patrick E | Enis,Ben M.

Edition: 第一版Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publisher: Taipei, Taiwan : Hwa-Tai, 民74[1985]Availability: Items available for reference: 已報銷Call number: 658.8 Mu 1985 c.2 (2). : Damaged (1).

114.
Foundations of marketing / William M. Pride and O.C. Ferrell.

by Pride, William M | Ferrell, O. C.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Stamford, CT : Cengage Learing, c2015Availability: Items available for loan: Call number: 658.8 Pr-3 2015 (1).

115.
Principles of international marketing research / Len Groves.

by Groves,Len.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Oxford, OX : Blackwell, c1994Availability: Items available for loan: Call number: 658.83 Gr 1994 (1).

116.
Journal of marketing theory and practice.

by Association of Marketing Theory and Practice (U.S.) | Society for Marketing Advances.

Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical Publisher: Statesboro, GA : Association of Marketing Theory and Practice, c1992-Other title: JMTP.Availability: Items available for reference: Not for loan (5). :

117.
Cybermarketing : your interactive marketing consultant / Regina Brady, Edward Forrest, Richard Mizerski.

by Brady, Regina | Forrest, Edward | Mizerski, Richard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : Chicago, Ill. : NTC Business Books ; American Marketing Association, c1997Availability: No items available :

118.
International e-business marketing / Richard Fletcher, Jim Bell and Rod McNaughton.

by Fletcher, Richard, 1940- | Bell, Jim, 1954- | McNaughton, Rod B.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Thomson Learning, 2004Availability: Items available for loan: Call number: 658.84 Fl 2004 (1).

119.
Direct and interactive marketing / Adrian Sargeant, Douglas C. West.

by Sargeant, Adrian | West, Douglas C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford [England] ; New York : Oxford University Press, 2001Availability: Items available for loan: Call number: 658.84 Sa 2001 (1).

120.
Multichannel marketing : metrics and methods for on and offline success / Akin Arikan.

by Arikan, Akin, 1969-.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Indianapolis, Ind. : Wiley Technology Pub., c2008Availability: Items available for loan: Call number: 658.872 Ar 2008 (1).

 

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