世新大學圖書館 catalog › Details for: Advertising, promotion & supplemental aspects of integrated marketing communications /

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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

By: Shimp, Terence AMaterial type: Text

TextSeries: The Dryden Press series in marketingPublisher: Fort Worth : Dryden Press, c2000Edition: 5th edDescription: xxix, 674 p. : ill. (some col.) ; 29 cmISBN: 0030211131Other title: Advertising promotion | Advertising, promotion, and supplemental aspects of integrated marketing communicationsSubject(s): Sales promotion | Direct marketing | Advertising | Communication in marketing

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館三樓西文圖書區	圖書	658.82 Sh 2000 (Browse shelf)	Available		E058630

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Includes bibliographical references and indexes.

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