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Destination marketing : an international perspective / edited by Metin Kozak and Nazmi Kozak.

Contributor(s): Kozak, Metin, 1968- [editor.] | Kozak, Nazmi [editor.]Material type: Text

TextSeries: Routledge advances in tourism: 36.Publisher: London ; New York : Routledge, Taylor & Francis Group, [2016]Description: xx, 192 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138855892; 1138855898Subject(s): Tourism -- Marketing | Tourism -- Marketing | Destinationsmarketing

Contents:

Introduction / Metin Kozak and Nazmi Kozak -- A study of the role of country image in destination image / Yin Teng Chew and Siti Aqilah Binte Jahari ; Lake-destination image attributes : a neural network content analysis / Ana Isabel Rodrigues, Antónia Correia and Metin Kozak ; Literature creation of the tourist imaginary / Yang Zhang and Yi-Wei Xiao ; Travel writings and destination image / Sabrina Meneghello and Federica Montaguti ; Affective component of the destination image : a computerised analysis / Estela Marine-Roig and Salvador Anton Clavé -- Shaping collaboration in tourism : thuggery in a destination branding process / Carlos Larreategui Nardi, Giuseppe Marzano and Gonzalo Mendieta ; Revealing internal stakeholders' perceptions of developing 'Brand Alexandria' / Sally Khalil and Osama Ibrahim ; Rebranding components towards developing a tourism destination / Nurliana Jafar ; Analysing destination readiness for branding : a case study of Croatia / Meda Teliésman-Koésuta and Neven Ivandiâc -- Exploring film-induced tourism : implications for on-site heritage interpretation / Justyna Bñakiewicz, Anna Leask, Paul Barron and Tijana Rakiñc ; Ançã stone in the building of a tourist destination / Rita Gomes and Vivina Carreira ; Identifying research gaps in medical tourism / Yin Teng Chew and Alan Darmasaputra Koeshendro ; Destination experience for Middle East tourists / Gürel Çetin, Batikan Yasankul and Füsun Instanbullu Dinçer -- A study on the flow experience relationship model of gaming activity / Tang-Chung Kan, Joyce Hsiu-Yu Chen and Chelsea Su ; A review of life cycle models by Plog and Butler from a marketing perspective / Grace K.S. Ho and Bob McKercher ;

A new tourism map for Dubai's top source market / Naeema Alhosani ; Innovative system indicators for Islamic tourism using C-PEST factors / Nor'ain Othman and Salamiah A. Jamal ; Competitiveness of tourist destinations and Brazilian strategy / Rosana Mazaro and Carlos Alberto Freire Medeiros.

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館一樓密集書庫	圖書	910.688 De7 2016 (Browse shelf)	Available		E129436

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Includes bibliographical references and index.

Introduction / Metin Kozak and Nazmi Kozak -- Part I. Destination image. A study of the role of country image in destination image / Yin Teng Chew and Siti Aqilah Binte Jahari ; Lake-destination image attributes : a neural network content analysis / Ana Isabel Rodrigues, Antónia Correia and Metin Kozak ; Literature creation of the tourist imaginary / Yang Zhang and Yi-Wei Xiao ; Travel writings and destination image / Sabrina Meneghello and Federica Montaguti ; Affective component of the destination image : a computerised analysis / Estela Marine-Roig and Salvador Anton Clavé -- Part II. Destination branding. Shaping collaboration in tourism : thuggery in a destination branding process / Carlos Larreategui Nardi, Giuseppe Marzano and Gonzalo Mendieta ; Revealing internal stakeholders' perceptions of developing 'Brand Alexandria' / Sally Khalil and Osama Ibrahim ; Rebranding components towards developing a tourism destination / Nurliana Jafar ; Analysing destination readiness for branding : a case study of Croatia / Meda Teliésman-Koésuta and Neven Ivandiâc -- Part III. Supporting elements of destinations. Exploring film-induced tourism : implications for on-site heritage interpretation / Justyna Bñakiewicz, Anna Leask, Paul Barron and Tijana Rakiñc ; Ançã stone in the building of a tourist destination / Rita Gomes and Vivina Carreira ; Identifying research gaps in medical tourism / Yin Teng Chew and Alan Darmasaputra Koeshendro ; Destination experience for Middle East tourists / Gürel Çetin, Batikan Yasankul and Füsun Instanbullu Dinçer -- Part IV. Models of destination marketing and competiveness. A study on the flow experience relationship model of gaming activity / Tang-Chung Kan, Joyce Hsiu-Yu Chen and Chelsea Su ; A review of life cycle models by Plog and Butler from a marketing perspective / Grace K.S. Ho and Bob McKercher ;

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