Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper.
Material type:
TextSeries: McGraw-Hill series in marketingPublisher: New York : McGraw-Hill, c1992Description: xix, 488 p. : ill. ; 24 cmISBN: 0070067570Subject(s): Marketing channels -- Management | Business logistics | Physical distribution of goods
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.84 Bo 1992 (Browse shelf) | Available | E034404 |
Total holds: 0
Includes bibliographical references (p. 458-459) and index.
There are no comments on this title.