世新大學圖書館

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1.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2002Availability: Items available for loan: Call number: 658.8342 Pe 2002 (1).

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2.
Consumer behavior : marketing strategy perspectives / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : Irwin, 1987Availability: Items available for loan: Call number: 658.8342 Pe 1987 (1). Items available for reference: 已報銷Call number: 658.8342 Pe 1987 c.2 (1).

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3.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Burr Ridge, Ill. : Irwin, c1993Availability: Items available for loan: Call number: 658.8342 Pe 1993 (1).

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4.
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Burr Ridge, Ill. : Irwin, c1994Availability: Items available for loan: Call number: 658.8 Pet 1994 (1).

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5.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Irwin, c1995Availability: Items available for loan: Call number: 658.8 Pe7 1995 (1).

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