世新大學圖書館 catalog › Details for: Marketing research that pays off : case histories of marketing research leading to success in the marketplace /

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Marketing research that pays off : case histories of marketing research leading to success in the marketplace / Larry Percy, editor.

Contributor(s): Percy, LarryMaterial type: Text

TextSeries: Haworth marketing resourcesPublisher: New York : Haworth Press, c1997Description: xv, 270 p. : ill. ; 22 cmISBN: 1560249498 (alk. paper); 0789001977 (pbk)Subject(s): Marketing research -- Case studies

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館三樓西文圖書區	圖書	658.83 Ma7 1997 (Browse shelf)	Available		E028370

Total holds: 0

Includes bibliographical references and index.

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