世新大學圖書館

Includes index.

The social media mix. Making the business case for social media. Plotting your social media marketing strategy. Managing your cybersocial campaign. Joining the conversation -- Cybersocial tools. Discovering helpful tech tools. Leveraging search engine optimization (SEO) for social media. Using social bookmarks and social news -- Blogs, podcasts, and vlogs. Developing your strategic mix. Building your blog. Creating a podcast. Producing your videocast. Measuring blogging, podcasting, and vlogging metrics -- Twitter. Getting to know Twitter. Communing with like-minded people. Twitter applications and other delights. Using Twitter with other social media marketing. Measuring Twitter metrics -- Facebook. Getting to know Facebook. Getting around on Facebook. Using Facebook features. Analyzing Facebook metrics -- LinkedIn. Getting started with LinkedIn. LinkedIn nuts and bolts. Maximizing LinkedIn. Measuring your results -- Other social media marketing sites. Weighing the business benefits of minor social sites. Ning. MySpace. Flickr. Maximizing stratified social communities -- Measuring your results; building on your success. Delving into data. Comparing metrics from different marketing techniques. Tallying the bottom line. Making decisions by the numbers. Multiplying your impact. Staying ahead of the curve.

Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways.