Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim.
Material type:
TextSeries: Advertising and consumer psychologyPublisher: Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, 2006Description: xxxv, 405 p. : ill. ; 24 cmISBN: 0805852166 (alk. paper); 9780805852165Subject(s): Consumers' preferences -- Cross-cultural studies | Consumer behavior -- Cross-cultural studies | Imagery (Psychology) | Brand choice | Attachment behavior | Communication in marketing | Image (Psychology)
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.8343 Cr 2006 (Browse shelf) | Available | E073650 |
Total holds: 0
Includes bibliographical references and index.
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