世新大學圖書館 catalog › Details for: Applying social cognition to consumer-focused strategy /

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Applying social cognition to consumer-focused strategy / edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel.

Contributor(s): Kardes, Frank R | Herr, Paul, 1956- | Nantel, Jacques | Conference on Advertising and Consumer Psychology (23rd : 2004 : Montréal, Québec)Material type: Text

TextSeries: Advertising and consumer psychologyPublisher: Mahwah, N.J. : L. Erlbaum Associates, 2005Description: xi, 402 p. : ill. ; 24 cmISBN: 0805855203; 9780805855203Subject(s): Consumer behavior -- Congresses | Marketing -- Psychological aspects -- Congresses | Advertising -- Psychological aspects -- Congresses | Cognition -- Social aspects -- Congresses

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館三樓西文圖書區	圖書	658.8342 Ap 2005 (Browse shelf)	Available		E081312

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"Contains edited versions of papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montreal, Canada"--Pref.

Includes bibliographical references and indexes.

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