Social marketing : theoretical and practical perspectives / edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt.
Material type:
TextSeries: Advertising and consumer psychologyPublisher: Mahwah, NJ : Lawrence Erlbaum Associates, c1997Description: xv, 457 p. : ill. ; c24 cmISBN: 0805824995 (cloth : alk. paper)Subject(s): Social marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.8 So 1997 (Browse shelf) | Available | E036812 |
Total holds: 0
Papers presented at the Role of Advertising in Social Marketing Conference held in Atlanta, Ga., May 17-19, 1995.
Includes bibliographical references and indexes.
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