Multinationals and global consumers : tension, potential and competition / edited by T. S. Chan, Lingnan University, Hong Kong, Geng Cui, Lingnan University, Hong Kong.
Material type: TextSeries: AIB Southeast Asia series: Publisher: New York : Palgrave Macmillan, 2013Description: xvii, 263 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781137307286 (cl.) :Subject(s): Consumer behavior | International business enterprises -- Management | MarketingItem type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.049 Mu4 2013 (Browse shelf) | Available | E130186 |
Includes bibliographical references and index.
Preface -- Notes on contributors -- International business research in Asia / Shige Makino, T. S. Chan and Geng Cui -- Multinationals and organizational management -- A test of agency costs in strategic alliances / Jung-Ho Lai, Sheng-Syan Chen and Shao-Chi Chang -- What drives the alliance formation of transition- economy SMEs? : the moderating role of intermediary organizations / Wiboon Kittilaksanawong, Xudong Chen and Chaoqun Duan -- Global firms competing locally : management localization and subsidiary performance in China / Geng Cui, T. S. Chan and Shengsheng Huang -- The influence of culture on budgetary characteristics and managerial effectiveness : an empirical investigation of national and multi-national companies in Thailand / Somboon Saraphat and Joseph Aiyeku -- International business and FDI -- Understanding the entrepreneurial process of learning through network dynamics : insights from China's young international firms / Lianxi Zhou, Bradley R. Barnes and T. S. Chan -- Does social capital always create value for firm internationalization? : the case of Chinese automakers in Russia / Zejian Li and Yue Wang -- MNE strategy, institutions, state capacity and inward FDI among ASEAN countries / Greg Mahony, Bilal Rafi and Chris Sadleir -- Marketing and consumer behavior -- Cross-cultural research on consumer responses to service failure : a critical review / Lisa C. Wan and Maggie Y. Chu -- Self-discrepancy and consumer responses to counterfeit products / Ling Peng, Lisa C. Wan and Patrick S. Poon -- Perceptions of Chinese and Indian brand personalities in Germany / Heidi Kreppel and Dirk Holtbrügge.
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