|
|
1.
|
Developing business strategies / David A. Aaker. by Aaker,David A. Edition: 3rd ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: English Publisher: New York, NY : Wiley, c1992Availability: Items available for loan: Call number: 658.4012 Aa 1992 (1).
|
|
|
2.
|
Strategic market management / David A. Aaker. by Aaker, David A. Edition: 9th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, NJ : Wiley, c2011Availability: Items available for loan: Call number: 658.8 Aa 2011 (1).
|
|
|
3.
|
|
|
|
4.
|
|
|
|
5.
|
|
|
|
6.
|
|
|
|
7.
|
|
|
|
8.
|
|
|
|
9.
|
Preparing the marketing plan / David Parmerlee. by Parmerlee, ,David. Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: English Publisher: Lincolnwood, IL : NTC, c1993Availability: Items available for loan: Call number: 658.8 Pa-2 1993 (1).
|
|
|
10.
|
|
|
|
11.
|
|
|
|
12.
|
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. by Jeannet,Jean-Pierre | Hennessey,H. David. Edition: 3rd edMaterial type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: English Publisher: Boston : Houghton Mifflin Company, c1995Availability: Items available for loan: Call number: 658.802 Je 1995 (1).
|
|
|
13.
|
|
|
|
14.
|
|
|
|
15.
|
Marketing strategy : a customer-driven approach / Steven P. Schnaars. by Schnaars, Steven P. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Toronto : New York : Free Press ; Collier Macmillan Canada ; Maxwell Macmillan International, c1991Availability: Items available for loan: Call number: 658.802 Sc 1991 c.2 (2).
|
|
|
16.
|
|
|
|
17.
|
|
|
|
18.
|
|
|
|
19.
|
|
|
|
20.
|
|
