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81.
International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw.

by Onkvisit, Sak | Shaw, John J.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Macmillan Pub. Co., c1993Availability: Items available for loan: Call number: 658.848 On 1993 (1).

82.
International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw.

by Onkvisit, Sak | Shaw, John J.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c1997Availability: Items available for loan: Call number: 658.848 On 1997 (1).

83.
Marketing management : analysis, planning, implementation, and control / Philip Kotler.

by Kotler, Philip.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Prentice Hall, c1997Availability: Items available for reference: 無法購得 (1). :

84.
Journal of marketing management.

by Chartered Institute of Marketing.

Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical Publisher: [Helensburgh, Scotland : Westburn Publishers, c1985-Other title: MM.Availability: Items available for reference: Not for loan (11). :

85.
Marketing strategy for QQ Rice Roll in Taiwan / Szu-Yu Wang.

by Wang, Szu-Yu | 王思又.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: 2009Dissertation note: Thesis (IMBA)--Shih Hsin University. Other title: 傳香飯糰在台灣之行銷策略.Availability: Items available for loan: Call number: TH 658.8 Wa6 2009 c.3 (1). Items available for reference: Not for loanCall number: TH 658.8 Wa6 2009 (1). Damaged (1).

86.
Marketing management : an Asian perspective / Phip Kotler...[et al.]--Singapore.

by Kotler, Philip.

Material type: Text Text; Format: print ; Literary form: Publisher: Singapore : Parentice Hall- , 1996Availability: Items available for loan: Call number: 658.8095 Ma 1996 (1).

87.
International marketing : a global perspective / Hans Mühlbacher, Helmuth Leihs, Lee Dahringer.

by Mühlbacher, Hans, 1949- | Leihs, Helmuth | Dahringer, Lee.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Australia ; London : Thomson Learning, c2006Availability: Items available for loan: Call number: 658.848 Mu 2006 (1).

88.
International marketing management / Subhash C. Jain.

by Jain, Subhash C, 1942-.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : South-Western College Pub., c1996Availability: Items available for loan: Call number: 658.848 Ja 1996 (1).

89.
The marketing challenge / Laura Mazur, Annik Hogg.

by Mazur, Laura | Hogg, Annik.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: [London] : Wokingham, England ; Reading, Mass. : Economist Intelligence Unit ; Addison-Wesley, c1993Availability: No items available : Damaged (1).

90.
Field guide to marketing : a glossary of essential tools and concepts for today's manager / Tim Hindle chief contributor, Tim Hindle ; edited by Alistair D. Williamson.

by Hindle, Tim | Williamson, Alistair D.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Boston, Mass. : Harvard Business School Press, c1994Availability: Items available for reference: Not for loanCall number: R 658.8003 Hi 1994 c.2 (2). :

91.
Managing and marketing tourist destinations : strategies to gain a competitive edge / Metin Kozak and Seyhmus Baloglu.

by Kozak, M. (Metin), 1968- | Baloglu, Seyhmus.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, 2011Availability: Items available for loan: Call number: 910.68 Ko 2011 (1).

92.
Applications in basic marketing.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Basic marketing | McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing.

Material type: Continuing resource Continuing resource; Format: print Publisher: Homewood, IL : Irwin, c1990-Availability: Items available for loan: Call number: 658.8005 Ap 2001-2002 (1).

93.
Crisis marketing : when bad things happen to good companies/ Joe Marconi.

by Marconi, Joe | American Marketing Association.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill. : NTC Business Books, c1997Availability: Items available for loan: Call number: 658.802 Ma72 1997 (1).

94.
Marketing communications management : concepts and theories, cases and practices / Paul Copley.

by Copley, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth-Heinemann, 2004Availability: Items available for loan: Call number: 658.802 Co6 2004 (1).

95.
Marketing management.

by American Marketing Association.

Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical Publisher: Chicago, Ill. : American Marketing Association Publications Group, c1992-Availability: Items available for reference: Not for loan (6). :

96.
International marketing strategy / Frank Bradley.

by Bradley, Frank, 1942-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Prentice Hall Europe, 1998Availability: Items available for loan: Call number: 658.848 Br 1998 (1).

97.
Developing, implementing, and managing an effective marketing plan / Hal Goetsch.

by Goetsch, ,Hal.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Chicago, IL : American Marketing Association, c1993Availability: Items available for loan: Call number: 658.802 Go 1993 (1).

98.
AMA handbook for managing business to business marketing communications / J. Nicholas De Bonis, Roger S. Peterson.

by DeBonis, J. Nicholas | Peterson, Roger S, 1945-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill. : Lincolnwood, Ill., USA : American Marketing Association ; NTC Business Books, c1997Other title: Handbook for managing business to business marketing communications | Managing business to business marketing communications.Availability: Items available for loan: Call number: 658.8 De 1997 (1).

99.
International marketing / Vern Terpstra.

by Terpstra, Vern.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : The Dryden Press, c1987Availability: No items available : Damaged (2).

100.
Building a marketing plan : a complete guide / Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar.

by Wong, Ho Yin | Radel, Kylie | Ramsaran-Fowdar, Rooma R.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, N.Y. : Business Expert Press, 2011Availability: No items available : Damaged (1).

 

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