Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman.
Material type:
TextPublisher: Boston, Mass. : Harvard Business School Press, c1991Description: xiv, 294 p. : ill. ; 24 cmISBN: 0875842410 (hard : acid free paper) :Subject(s): Decision making | Industrial management | Marketing research | Competition
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.802 Ba 1991 (Browse shelf) | Available | E038669 |
Total holds: 0
Includes bibliographical references and index.
There are no comments on this title.