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1.
Marketing and consumer behavior : concepts, methodologies, tools, and applications / Information Resources Management Association, [editor].

by Information Resources Management Association.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hershey, PA : Business Science Reference, c2015Availability: Items available for loan: Call number: 658.8342 Ma 2015 v.1 (4).

2.
Handbook of research on digital media and advertising : user generated content consumption / [edited by] Matthew S. Eastin, Terry Daugherty, Neal M. Burns.

by Eastin, Matthew S | Daugherty, Terry, 1971- | Burns, Neal M, 1933-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hershey, PA : Information Science Reference, c2011Availability: Items available for reference: Not for loanCall number: R 659.144 Ha 2011 (1). :

 

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