Turkish and British brand managers' perceptions of their firm characteristics, strategic objectives and brand marketing strategies : empirical and comparative evidence regarding to brands in Turkish and UK markets / Mehmet Oktemgil.
Material type:
TextLanguage: English Series: Working paper series (Birmingham Business School. Turkey-EU Business Research Group): 2003-25.Publisher: Birmingham : University of Birmingham, Birmingham Business School, 2003Description: 22 leaves ; 30 cmISBN: 0704424509Subject(s): Brand name products -- Turkey -- Marketing | Brand name products -- Great Britain -- Marketing | Business planning -- Turkey | Business planning -- Great Britain | Sales executives -- Turkey | Sales executives -- Great Britain
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.827 Ok 2003 (Browse shelf) | Available | E082936 |
Total holds: 0
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