世新大學圖書館 catalog › Details for: There's no business that's not show business : marketing in an experience culture /

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There's no business that's not show business : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos.

TextSeries: Financial Times Prentice Hall booksPublisher: Upper Saddle River, NJ : Financial Times Prentice Hall, c2004Description: xxxiii, 279, [4] p. : ill. ; 24 cmISBN: 0130471194Subject(s): Brand name products -- Marketing | Corporate image | Customer relations

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Includes index.

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