世新大學圖書館

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1.
There's no business that's not show business : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos.

by Schmitt, Bernd | Rogers, David L, 1970- | Vrotsos, Karen, 1960-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Financial Times Prentice Hall, c2004Availability: No items available :

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2.
Balanced brand : how to balance the stakeholder forces that can make or break your business / John Foley with Julie Kendrick.

by Foley, John, 1955- | Kendrick, Julie.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: San Francisco, CA : Jossey-Bass, c2006Availability: Items available for loan: Call number: 658.827 Fo 2006 (1).

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3.
Brand Hollywood : selling entertainment in a global media age / Paul Grainge.

by Grainge, Paul, 1972-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, c2008Availability: Items available for loan: Call number: 384.830973 Gr 2008 (1).

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4.
Designing B2B brands : lessons from Deloitte and 195,000 brand managers / Carlos Martinez Onaindía & Brian Resnick.

by Martinez Onaindia, Carlos [author.] | Resnick, Brian, 1974- [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, [2013]Copyright date: ©2013Availability: Items available for loan: Call number: 658.827 Ma7 2013 (1).

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5.
Designing the brand experience / [editor in chief, Wang Shaoqiang].

by Wang, Shaoqiang.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore : Page One, c2008Availability: Items available for loan: Call number: 659.285 De 2008 (1).

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6.
Corporate cultures and global brands / edited by Albrecht Rothacher.

by Rothacher, Albrecht.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hackensack, NJ : World Scientific Pub., c2004Availability: Items available for loan: Call number: 658.827 Co 2004 (1).

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