The journal of product & brand management.
Material type: Continuing resourceAnalytics: Show analyticsPublisher: Santa Barbara, CA : Grayson Associates, c1992-Description: v. ; 28 cmISSN: 1061-0421Other title: Journal of product and brand management 1992 [Spine title]Subject(s): New products -- Management -- Periodicals | New products -- Marketing -- Periodicals | Brand name products -- Marketing -- Periodicals | Advertising -- Brand name products -- PeriodicalsOnline resources: 可得全文(校外請設定VPN) Also available via World Wide Web by subscription through OCLC FirstSearch and Emerald fulltext.教育部校務發展獎勵及補助經費購置資料庫 111、112年度Absorbed: Pricing strategy & practiceTitle from cover.
Published: Bradford, West Yorkshire, England : MCB University Press, <1993->
Also available as a CD-ROM.
Also available via World Wide Web by subscription through OCLC FirstSearch and Emerald fulltext.
教育部校務發展獎勵及補助經費購置資料庫 111、112年度
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