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1.
The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries.

by Ries, Al | Ries, Laura.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : HarperCollins, 2004Availability: Items available for loan: Call number: 658.827 Ri 2004 (1).

2.
The 11 immutable laws of Internet branding / Al Ries and Laura Ries.

by Ries, Al | Ries, Laura.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : HarperBusiness, c2000Other title: Eleven immutable laws of Internet branding.Availability: No items available :

 

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