世新大學圖書館 catalog › Details for: The 360 degree brand in Asia : creating more effective marketing communications /

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The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy.

By: Blair, MarkContributor(s): Armstrong, Richard | Murphy, MikeMaterial type: Text

TextPublisher: Singapore : John Wiley & Sons (Asia), c2003Description: xvi, 215 p. : ill. ; 24 cmISBN: 0470820578; 9780470820575Subject(s): Brand name products -- Asia -- Marketing | Communication in marketing -- Asia

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館三樓西文圖書區	圖書	658.80095 Bl 2003 (Browse shelf)	Available		E077958

Total holds: 0

Includes index.

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