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The culting of brands : when customers become true believers / Douglas Atkin.

By: Atkin, DouglasMaterial type: Text

TextPublisher: New York : Portfolio, 2004Description: xix, 230 p. ; 24 cmISBN: 1591840279; 9781591840275Subject(s): Brand name products -- Marketing -- Management | Customer loyalty | Identity (Psychology)

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館三樓西文圖書區	圖書	658.8343 At 2004 (Browse shelf)	Available		E077676

Total holds: 0

Includes bibliographical references (p. 211-219) and index.

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