世新大學圖書館 catalog › Results of search for 'su:"Marketing."'

81.

Brand Hollywood : selling entertainment in a global media age / Paul Grainge.

by Grainge, Paul, 1972-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, c2008Availability: Items available for loan: Call number: 384.830973 Gr 2008 (1).

82.

Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed.Material type: Text

Text; Format: print Publisher: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008Other title: Lessons from the world's strongest brands.Availability: Items available for loan: Call number: 658.827 Ke-2 2008 (1).

83.

International marketing relationships / Sue Bridgewater and Colin Egan.

by Bridgewater, Susan | Egan, Colin.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave, 2002Availability: Items available for loan: Call number: 658.848 Br4 2002 (1).

84.

Brand relevance : making competitors irrelevant / David A. Aaker.

by Aaker, David A.

Edition: 1st ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: San Francisco, CA : Jossey-Bass, c2011Availability: Items available for loan: Call number: 658.827 Aa-3 2011 (1).

85.

Brand hijack : marketing without marketing / Alex Wipperf鋎rth.

by Wipperf鋎rth, Alex.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : Portfolio, c2005Availability: Items available for loan: Call number: 658.827 Wi6 2005 (1).

86.

Brand new China : advertising, media, and commercial culture / Jing Wang.

by Wang, Jing, 1950-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Cambridge, Mass. : Harvard University Press, 2008Availability: Items available for loan: Call number: 659.10951 Wa633 2008 (1).

87.

Branding and advertising / Seema Gupta.

by Gupta, Seema.

Material type: Text

Text; Format: microfiche ; Literary form: Not fiction Publisher: New Delhi : Global Indian Publications, 2009Availability: Items available for loan: Call number: 658.827 Gu 2009 (1).

88.

Value creation : the power of brand equity / William Neal, Ron Strauss.

by Neal, William D. (William Douglas), 1943- | Strauss, Ron (Ronald), 1943-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : South-Western Cengage Learning, c2008Availability: Items available for loan: Call number: 658.827 Ne2 2008 (1).

89.

The rise of brands / Liz Moor.

by Moor, Liz.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Oxford, UK ; N.Y., NY : Berg, 2007Availability: Items available for loan: Call number: 658.827 Mo67 2007 (1).

90.

The lovemarks effect : winning in the consumer revolution / Kevin Roberts.

by Roberts, Kevin, 1949-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Brooklyn, NY : PowerHouse Books, c2006Availability: Items available for loan: Call number: 658.8342 Ro2 2006 (1).

91.

Designing B2B brands : lessons from Deloitte and 195,000 brand managers / Carlos Martinez Onaindía & Brian Resnick.

by Martinez Onaindia, Carlos [author.] | Resnick, Brian, 1974- [author.].

Material type: Text

92.

Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.

by Wheeler, Alina [author.].

Edition: Fifth edition.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]Copyright date: c2018Availability: Items available for loan: Call number: 658.827 Wh 2018 (1).

93.

The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant.

by Grant, John, 1964-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2006Availability: Items available for loan: Call number: 658.827 Gr 2006 (1).

94.

Designing the brand experience / [editor in chief, Wang Shaoqiang].

by Wang, Shaoqiang.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Singapore : Page One, c2008Availability: Items available for loan: Call number: 659.285 De 2008 (1).

95.

Turkish and British brand managers' perceptions of their firm characteristics, strategic objectives and brand marketing strategies : empirical and comparative evidence regarding to brands in Turkish and UK markets / Mehmet Oktemgil.

by Oktemgil, Mehmet | Birmingham Business School. Turkey-EU Business Research Group.

Material type: Text

Text; Format: print ; Literary form: Not fiction Language: English Publisher: Birmingham : University of Birmingham, Birmingham Business School, 2003Availability: Items available for loan: Call number: 658.827 Ok 2003 (1).

96.

Performing consumers : global capital and its theatrical seductions / Maurya Wickstrom.

by Wickstrom, Maurya.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Routledge, 2006Availability: Items available for loan: Call number: 658.8342 Wi2 2006 (1).

97.

Corporate cultures and global brands / edited by Albrecht Rothacher.

by Rothacher, Albrecht.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Hackensack, NJ : World Scientific Pub., c2004Availability: Items available for loan: Call number: 658.827 Co 2004 (1).

98.

First things first! : new branding and design for new businesses / conceived, edited and designed by Gestalten ; edited by Anna Sinofzik and Robert Klanten ; preface, Anna Sinofzik ; text, Rebecca Silus.

by Sinofzik, Anna [editor.] | Klanten, Robert [editor.] | Silus, Rebecca [author.] | Gestalten Verlag [editor,, book designer,, sponosoring body.].

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Berlin : Gestalten, 2016Copyright date: c2016Other title: 1st things 1st.Availability: Items available for loan: Call number: 745.4 Fi7 2016 (1).

99.

Kodak : celebrating the brand : creative corporate scenography / [publisher/authors, Friedrich O. Müller, Uwe R. Brückner].

by Müller, Friedrich O | Brückner, Uwe R.

Material type: Text

Text; Format: print ; Literary form: Not fiction Language: engger Publisher: Ludwigsburg [Germany] : AVEdition, c2007Availability: Items available for loan: Call number: 659.152 Mu 2007 (1).

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