Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal.
Material type:
TextPublisher: Singapore ; New York : Wiley, c2000Description: ix, 261 p. ; 24 cmISBN: 0471835765 (cloth : alk. paper)Subject(s): Brand name products -- Case studies | Marketing -- Case studies | Competition, International -- Case studies
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.827095 Te 2000 (Browse shelf) | Available | E050794 |
Total holds: 0
Includes bibliographical references and index.
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