Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.
Material type:
TextPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]Copyright date: c2018Edition: Fifth editionDescription: xi, 324 pages : illustrations (chiefly color) ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781118980828; 1118980824Subject(s): Brand name products | Branding (Marketing) | Trademarks -- Design | Advertising -- Brand name products | Advertising -- Brand name products | Brand name products | Branding (Marketing) | Trademarks -- Design | Markenartikel | Markenname | Marketing | Werbung | DESIGN / Graphic Arts| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.827 Wh 2018 (Browse shelf) | Available | E135043 |
Includes bibliographical references and index.
"Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration"--Page 4 of cover.
Brand basics -- Brand ideals -- Brand elements -- Brand dynamics -- Before and after -- Process basics -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets -- Case studies.
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