Nike culture : the sign of the swoosh / Robert Goldman and Stephen Papson.
Material type:
TextSeries: Core cultural iconsPublisher: London ; Thousand Oaks, Calif. : Sage Publications, 1998Description: 194 p. : ill, ports. ; 25 cmISBN: 0761961488 (cl.); 0761961496 (pbk.)Subject(s): Nike (Firm) | Sports -- United States -- Marketing | Advertising -- Social aspects | Advertising -- Psychological aspects | Advertising campaigns -- Social aspects | Advertising campaigns -- Psychological aspects
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 659.196887 Go 1998 (Browse shelf) | Available | E038384 |
Total holds: 0
Includes bibliographical references and index.
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