世新大學圖書館

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Your search returned 10 results.

1.
Breaking up America : advertisers and the new media world / Joseph Turow.

by Turow, Joseph.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : University of Chicago Press, 1997Availability: Items available for loan: Call number: 659.1042 Tu 1997 (1).

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2.
Handbook of research on digital media and advertising : user generated content consumption / [edited by] Matthew S. Eastin, Terry Daugherty, Neal M. Burns.

by Eastin, Matthew S | Daugherty, Terry, 1971- | Burns, Neal M, 1933-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hershey, PA : Information Science Reference, c2011Availability: Items available for reference: Not for loanCall number: R 659.144 Ha 2011 (1). :

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3.
Selling culture : magazines, markets, and class at the turn of the century / Richard Ohmann.

by Ohmann, Richard M. (Richard Malin), 1931-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Verso, 1996Availability: Items available for loan: Call number: 659.1042 Oh 1996 (1).

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4.
Applying social cognition to consumer-focused strategy / edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel.

by Kardes, Frank R | Herr, Paul, 1956- | Nantel, Jacques | Conference on Advertising and Consumer Psychology (23rd : 2004 : Montréal, Québec).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : L. Erlbaum Associates, 2005Availability: Items available for loan: Call number: 658.8342 Ap 2005 (1).

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5.
Nike culture : the sign of the swoosh / Robert Goldman and Stephen Papson.

by Goldman, Robert | Papson, Stephen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Thousand Oaks, Calif. : Sage Publications, 1998Availability: Items available for loan: Call number: 659.196887 Go 1998 (1).

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6.
Marketing and consumer research in the public interest / Ronald Paul Hill, editor.

by Hill, Ronald Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c1996Availability: Items available for loan: Call number: 658.83 Ma 1996 (1).

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7.
注意力商人 : 他們如何操弄人心?揭密媒體、廣告、群眾的角力戰 / 吳修銘(Tim Wu)著 ; 黃庭敏譯.

by 吳修銘 (Wu, Tim) | Wu, Tim | 黃,庭敏 (語言學).

Edition: 第一版Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Adult; Language: Chinese Original language: English Publisher: 臺北市 : [新北市] : 天下雜誌出版 大和圖書總經銷, 2018.04Other title: The epic scramble to get inside our heads | 他們如何操弄人心?揭密媒體.廣告.群眾的角力戰.Availability: No items available : Checked out (1).

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8.
Understanding social media : how to create a plan for your business that works / Damian Ryan.

by Ryan, Damian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2015Availability: Items available for loan: Call number: 658.872 Ry 2015 (1).

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9.
Promotional cultures : the rise and spread of advertising, public relations, marketing and branding / Aeron Davis.

by Davis, Aeron [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge, UK : Polity, 2013Availability: Items available for loan: Call number: 302.2 Da84 2013 (1).

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10.
Branded women in U.S. television : when people become corporations / Peter Bjelskou.

by Bjelskou, Peter [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lanham, Maryland : Lexington Books, [2015]Other title: Branded women in United States television.Availability: Items available for loan: Call number: 384.55 Bj 2015 (1).

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