Your search returned 8 results.

1.
Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe.

by Jaffe, Joseph, 1970-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2005Availability: Items available for loan: Call number: 659.1 Ja 2005 (1).

2.
Applying social cognition to consumer-focused strategy / edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel.

by Kardes, Frank R | Herr, Paul, 1956- | Nantel, Jacques | Conference on Advertising and Consumer Psychology (23rd : 2004 : Montréal, Québec).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : L. Erlbaum Associates, 2005Availability: Items available for loan: Call number: 658.8342 Ap 2005 (1).

3.
Nike culture : the sign of the swoosh / Robert Goldman and Stephen Papson.

by Goldman, Robert | Papson, Stephen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Thousand Oaks, Calif. : Sage Publications, 1998Availability: Items available for loan: Call number: 659.196887 Go 1998 (1).

4.
Color : messages and meanings : a Pantone color resource / Leatrice Eiseman.

by Eiseman, Leatrice.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Gloucester, Mass. : Cincinnati, Ohio : Hand Books Press ; Distributed by North Light Books, c2006Availability: Items available for loan: Call number: 155.91145 Ei 2006 (1).

5.
注意力商人 : 他們如何操弄人心?揭密媒體、廣告、群眾的角力戰 / 吳修銘(Tim Wu)著 ; 黃庭敏譯.

by 吳修銘 (Wu, Tim) | Wu, Tim | 黃,庭敏 (語言學).

Edition: 第一版Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Adult; Language: Chinese Original language: English Publisher: 臺北市 : [新北市] : 天下雜誌出版 大和圖書總經銷, 2018.04Other title: The epic scramble to get inside our heads | 他們如何操弄人心?揭密媒體.廣告.群眾的角力戰.Availability: No items available : Checked out (1).

6.
Brandstand : strategies for retail brand building / Arthur A. Winters ... [et al.].

by Winters, Arthur A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Visual Reference Publications, c2002Availability: Items available for loan: Call number: 659.1 Br 2002 (1).

7.
關鍵行銷 : 消費心理大師10大黃金行銷課 = The advertising effect : how to change behaviour / 亞當.費里爾(Adam Ferrier), 珍妮佛.佛萊明(Jennifer Fleming)著 ; 王直上譯.

by 費里爾 (Ferrier, Adam) [文字作者] | 佛萊明 (Fleming, Jennifer (Jennifer A.)) [文字作者] | Ferrier, Adam [author] | Fleming, Jennifer (Jennifer A.) [author] | 王,直上 [譯者].

Edition: 初版Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Adult; Language: Chinese Original language: English Publisher: 臺北市 遠流出版事業股份有限公司 2018.08Other title: How to change behaviour | 消費心理大師10大黃金行銷課.Availability: Items available for loan: Call number: 496.34 83533 (1).

8.
We know what you want : how they change your mind / Martin Howard.

by Howard, Martin | Rushkoff, Douglas. Coercion.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Disinformation Co., c2005Availability: Items available for loan: Call number: 659.1019 Ho 2005 (1).

 

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