世新大學圖書館

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Your search returned 11 results.

1.
Winning direct response advertising : from print through interactive media / Joan Throckmorton.

by Throckmorton, Joan.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, 1997Availability: No items available : Damaged (1).

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2.
Direct marketing through broadcast media : TV, radio, cable, infomercials, home shopping, and more / Alvin Eicoff.

by Eicoff,Alvin.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Lincolnwood, Ill. : NTC Business Books, c1995Availability: Items available for loan: Call number: 658.872 Ei 1995 (1).

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3.
UNcommon marketing techniques / Jeffrey Dobkin ; edited by Michelle Axelrod.

by Dobkin, Jeffrey | Axelrod, Michelle.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: Merion Station, PA : Danielle Adams Pub., c1998Availability: Items available for loan: Call number: 658.8 Do24 1998 (1).

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4.
Promotion management and marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Dryden Press, c1990Availability: No items available : Damaged (1).

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5.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : Thomson South-Western, c2003Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications.Availability: Items available for loan: Call number: 658.82 Sh 2003 (1).

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6.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.

by Shimp, Terence A | Andrews, J. Craig.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : South-Western Cengage Learning, c2013Availability: Items available for loan: Call number: 658.82 Sh 2013 (1).

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7.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A | Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, OH : Thomson/South-Western, c2007Availability: Items available for loan: Call number: 658.82 Sh 2007 (1).

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8.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c2000Other title: Advertising promotion | Advertising, promotion, and supplemental aspects of integrated marketing communications.Availability: Items available for loan: Call number: 658.82 Sh 2000 (1).

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9.
The marketer's guide to media vehicles, methods, and options : a sourcebook in advertising and promotion / Ann Grossman.

by Grossman, Ann.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Quorum Books, 1987Availability: No items available : Damaged (1).

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10.
Cram 101 textbook outlines to accompany Advertising, promotion and supplemental aspects of integrated marketing communications, Shimp, 6th edition.

by Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated marketing communications.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: [S.l.] : Academic Internet Publishers, 2007Availability: Items available for loan: Call number: 658.82 Sh 2003 supl. (1).

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11.
Direct marketing design 2 : creativity in direct response advertising / by the Direct Marketing Creative Guild; Richard N. Harbert, editor.

by Harbert, Richard N | Direct Marketing Creative Guild (U.S.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : PBC International ; Distributor to the book trade in the United States and Canada, Rizzoli International Publications, Inc., c1988Availability: Items available for loan: Call number: 658.84 Di 1988 (1).

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