世新大學圖書館

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Your search returned 13 results.

1.
Advertising research : the Internet, consumer behavior, and strategy / George Zinkhan, editor.

by Zinkhan, George M. (George Martin) | American Marketing Association.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill. : American Marketing Association, c2000Other title: Internet, consumer behavior, and strategy.Availability: Items available for loan: Call number: 659.1 Ad833 2000 (1).

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2.
Global and multinational advertising / edited by Basil G. Englis.

by Englis, Basil G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hillsdale, N.J. : L. Erlbaum, 1994Availability: Items available for loan: Call number: 659.1 Gl 1994 c.3 (1). Damaged (2).

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3.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

by Mooij, Marieke K. de, 1943-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE, c2010Availability: Items available for loan: Call number: 658.802 Mo 2010 (1).

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4.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

by Mooij, Marieke K. de, 1943-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c1998Availability: Items available for loan: Call number: 658.802 Mo 1998 c.2 (2).

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5.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij ; foreword by Geert Hofstede.

by Mooij, Marieke K. de, 1943-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage, c2005Availability: Items available for loan: Call number: 658.802 Mo 2005 (1).

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6.
Handbook of research on digital media and advertising : user generated content consumption / [edited by] Matthew S. Eastin, Terry Daugherty, Neal M. Burns.

by Eastin, Matthew S | Daugherty, Terry, 1971- | Burns, Neal M, 1933-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hershey, PA : Information Science Reference, c2011Availability: Items available for reference: Not for loanCall number: R 659.144 Ha 2011 (1). :

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7.
Applying social cognition to consumer-focused strategy / edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel.

by Kardes, Frank R | Herr, Paul, 1956- | Nantel, Jacques | Conference on Advertising and Consumer Psychology (23rd : 2004 : Montréal, Québec).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : L. Erlbaum Associates, 2005Availability: Items available for loan: Call number: 658.8342 Ap 2005 (1).

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8.
Marketing and consumer research in the public interest / Ronald Paul Hill, editor.

by Hill, Ronald Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c1996Availability: Items available for loan: Call number: 658.83 Ma 1996 (1).

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9.
注意力商人 : 他們如何操弄人心?揭密媒體、廣告、群眾的角力戰 / 吳修銘(Tim Wu)著 ; 黃庭敏譯.

by 吳修銘 (Wu, Tim) | Wu, Tim | 黃,庭敏 (語言學).

Edition: 第一版Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Adult; Language: Chinese Original language: English Publisher: 臺北市 : [新北市] : 天下雜誌出版 大和圖書總經銷, 2018.04Other title: The epic scramble to get inside our heads | 他們如何操弄人心?揭密媒體.廣告.群眾的角力戰.Availability: No items available : Checked out (1).

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10.
Branding and advertising / Seema Gupta.

by Gupta, Seema.

Material type: Text Text; Format: microfiche ; Literary form: Not fiction Publisher: New Delhi : Global Indian Publications, 2009Availability: Items available for loan: Call number: 658.827 Gu 2009 (1).

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11.
關鍵行銷 : 消費心理大師10大黃金行銷課 = The advertising effect : how to change behaviour / 亞當.費里爾(Adam Ferrier), 珍妮佛.佛萊明(Jennifer Fleming)著 ; 王直上譯.

by 費里爾 (Ferrier, Adam) [文字作者] | 佛萊明 (Fleming, Jennifer (Jennifer A.)) [文字作者] | Ferrier, Adam [author] | Fleming, Jennifer (Jennifer A.) [author] | 王,直上 [譯者].

Edition: 初版Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Adult; Language: Chinese Original language: English Publisher: 臺北市 遠流出版事業股份有限公司 2018.08Other title: How to change behaviour | 消費心理大師10大黃金行銷課.Availability: Items available for loan: Call number: 496.34 83533 (1).

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12.
Capitalism : an ethnographic approach / Daniel Miller.

by Miller, Daniel, 1954-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford, UK ; Washington, D.C. : Berg, 1997Availability: Items available for loan: Call number: 381.4566362 Mi 1997 (1).

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13.
The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank.

by Frank, Thomas (Thomas C.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : University of Chicago Press, c1997Availability: Items available for loan: Call number: 381.30973 Fr 1997 (1).

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