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1.
Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.

by Kelley, Larry D, 1955- | Jugenheimer, Donald W.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, c2008Availability: Items available for loan: Call number: 659.111 Ke 2008 (1).

2.
Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.

by Kelley, Larry D, 1955- | Jugenheimer, Donald W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, c2004Availability: No items available : Checked out (1).

3.
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.

by Kelley, Larry D, 1955- | Sheehan, Kim | Jugenheimer, Donald W.

Edition: Fourth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York ; London : Routledge, Taylor & Francis Group, 2015Availability: Items available for loan: Call number: 659.111 Ke 2015 (1).

 

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