世新大學圖書館 catalog › Details for: Advertising, promotion, and other aspects of integrated marketing communications /

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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.

By: Shimp, Terence AContributor(s): Andrews, J. CraigMaterial type: Text

TextPublisher: Mason, Ohio : South-Western Cengage Learning, c2013Edition: 9th edDescription: xxii, 729 p. : ill. (some col.) ; 28 cmISBN: 1111580219 (cl.) :; 9781111580216 (cl.)Subject(s): Advertising | Communication in marketing | Direct marketing | Sales promotion

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館三樓西文圖書區	圖書	658.82 Sh 2013 (Browse shelf)	Available		E130107

Total holds: 0

Previous ed. published in 2010.

Includes bibliographical references and indexes.

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