世新大學圖書館 catalog › Results of search for 'su:"Marketing."'

81.

Breakthrough nonprofit branding : seven principles to power extraordinary results / Jocelyne S. Daw ... [et al.].

by Daw, Jocelyne.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2011Availability: Items available for loan: Call number: 658.827 Br3 2011 (1).

82.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: 3rd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Availability: Items available for loan: Call number: 659.1 Cl 2007 (1).

83.

Business-to-business advertising : a marketing management approach / Charles H. Patti, Steven W. Hartley, and Susan L. Kennedy.

by Patti, Charles H | Hartley, Steven William | Kennedy, Susan L.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1991Availability: Items available for loan: Call number: 659.1315 Pa 1993 c.2 (2).

84.

Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.

by Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Other title: Introduction to marketing communications | Marketing communications.Availability: Items available for loan: Call number: 658.8 Bu-2 1998 c.2 (2). Damaged (1).

85.

The Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / George Silverman.

by Silverman, George, 1942-.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : American Management Association, c2011Availability: Items available for loan: Call number: 658.8 Si46 2011 (1).

86.

Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 5th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c2000Other title: Advertising promotion | Advertising, promotion, and supplemental aspects of integrated marketing communications.Availability: Items available for loan: Call number: 658.82 Sh 2000 (1).

87.

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A | Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications.

Edition: 7th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Mason, OH : Thomson/South-Western, c2007Availability: Items available for loan: Call number: 658.82 Sh 2007 (1).

88.

MasterMinding the store : advertising, sales promotion, and the new marketing reality / Donald Ziccardi with David Moin.

by Ziccardi, Donald | Moin, David.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : J. Wiley, c1997Other title: Master minding the store | Advertising, sales promotion, and the new marketing reality.Availability: No items available : Damaged (1).

89.

Make your web site work for you : how to convert your online content into profits / Jeff Cannon.

by Cannon, Jeff.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2000Other title: Make your website work for you.Availability: Items available for loan: Call number: 658.84 Ca6 2000 (1).

90.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 6th ed. / International ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill, c2004Availability: Items available for loan: Call number: 659.1 Be4 2004 (1). Damaged (1).

91.

Do it wrong quickly : how the web changes the old marketing rules / Mike Moran.

by Moran, Mike, 1958-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : IBM Press, c2008Availability: Items available for loan: Call number: 658.872 Mo7 2008 (1).

92.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Eugene) | Belch, Michael A | Belch, George E. (George Eugene). Introduction to advertising and promotion.

Edition: 4th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Items available for loan: Call number: 659.1 Be4 1998 (1).

93.

The online copywriter's handbook : everything you need to know to write electronic copy that sells / Robert W. Bly.

by Bly, Robert W.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2002Availability: Items available for loan: Call number: 659.10285 Bl 2002 (1).

94.

Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E. (George Eugene) | Belch, Michael A.

Edition: 2nd ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Homewood, IL : Irwin, c1993Other title: Introduction to advertising & promotion : an integrated marketing communications perspective.Availability: No items available : Damaged (1).

95.

Advertising research : the Internet, consumer behavior, and strategy / George Zinkhan, editor.

by Zinkhan, George M. (George Martin) | American Marketing Association.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill. : American Marketing Association, c2000Other title: Internet, consumer behavior, and strategy.Availability: Items available for loan: Call number: 659.1 Ad833 2000 (1).

96.

Bon appétit : complete branding for restaurants, cafés and bakeries / edited & published by SendPoints Publishing Co. Ltd. ; Li Shijian, chief editor.

by Lin, Shijian [editor.] | Shan ben tu shu [editor,, publisher.].

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Hong Kong : SendPoints, [2016]Availability: Items available for loan: Call number: 741.6 Bo6 2016 (1).

97.

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe.

by Jaffe, Joseph, 1970-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2005Availability: Items available for loan: Call number: 659.1 Ja 2005 (1).

98.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Eugene) | Belch, Michael A.

Edition: 5th edMaterial type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Availability: No items available :

99.

Hospitality sales and advertising / James R. Abbey.

by Abbey, James R.

Material type: Text

Text; Format: print ; Literary form: Not fiction Language: English Publisher: East Lansing, MI : Educational Institute AH & MA, c1989Availability: Items available for loan: Call number: 647.940688 Ab 1989 (1). Damaged (1).

100.

The do-it-yourself business promotions kit / Jack Griffin.

by Griffin, Jack.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Other title: Business promotions kit.Availability: Items available for loan: Call number: 658.82 Gr 1995 (1).

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